{"id":2307,"date":"2013-01-12T07:43:29","date_gmt":"2013-01-12T12:43:29","guid":{"rendered":"http:\/\/www.artsjournal.com\/engage\/?p=2307"},"modified":"2013-01-12T07:43:29","modified_gmt":"2013-01-12T12:43:29","slug":"mainstreaming-on-my-mind","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/engage\/2013\/01\/mainstreaming-on-my-mind\/","title":{"rendered":"Mainstreaming on My Mind"},"content":{"rendered":"

\"\"My basic beliefs about the arts and community engagement are fairly well-known to anyone who reads this blog or who has read my book. 1) Community engagement is vital to a healthy future for the arts; 2) substantive community engagement is relatively rare in the established arts world; and 3) since there are no extra resources to add “new” stuff to the list of what we do, mainstreaming engagement\u2013making engagement the core perspective in all management and programming functions\u2013is the only way to successfully transition to an engagement agenda.<\/p>\n

Much of my work is currently focused on #3. I’ve developed and have begun to present a workshop called Mainstreaming Engagement <\/a>that allows participants to process how their organizations or work might function differently if engagement were at the root of their thinking. This is a topic I will be addressing even more over the next few months in this blog. As I embark on this enterprise, I wanted to share a brief passage out of the recent biography of Steve Jobs that is apropos.<\/p>\n

Instead of a development process in which a product would be passed from engineering to design to manufacturing to marketing to distribution, these various departments collaborated simultaneously. “Our method was to develop integrated products, and that meant our process had to be integrated and collaborative,” Jobs said.<\/em><\/p><\/blockquote>\n

Jobs’ total integration of all facets of the Apple business worked fairly well, to put it mildly. (I won’t comment here on the dysfunctional nature of Jobs’ personality or his dearth of interpersonal skills.)<\/p>\n

The model of artistic directors or curators operating in a vacuum to develop programming and then handing it off to the rest of the staff to “sell,” whether or not it ever served arts organizations well, is no longer a healthy approach. It’s the interaction between the arts and communities that give the arts the most meaning and can best justify the resources required. Artistic directors\/curators have arts expertise, but that’s only one element of the equation.<\/p>\n

More, much more, will be coming. Happy New Year.<\/p>\n

—–<\/p>\n

Speaking of which, I am beginning a new set of travels in the New Year. FYI, I’m currently scheduled as follows:<\/p>\n

Toronto<\/strong>
\nJanuary 22-23
\nOntario Dances<\/em> (sponsored by the Ontario Arts Council and the Department of Canadian Heritage)
\nWorkshop: “Mainstreaming Engagement”
\nWorkshop: “Artists and Community Engagement: New Thinking Yields New Options”
\nKeynote Speech: The Arts Build Communities<\/p>\n

Texas<\/strong>
\nFebruary 1
\nState of the Arts:\u00a0Strategies for Success<\/a> (Texas Commission on the Arts & Texans for the Arts: Austin)
\nKeynote Speech: “Engaging for Success”
\nWorkshop: “Mainstreaming Engagement”<\/p>\n

North Carolina<\/strong>
\nFebruary 9
\nSouthern Entrepreneurship in the Arts Conference<\/a> (Greensboro)
\nWorkshop: “Artists and Community Engagement: New Thinking Yields New Options”<\/p>\n

Louisiana<\/strong>
\nMarch 7
\nNew Orleans Arts Council Workshop: “Artists and Community Engagement: New Thinking Yields New Options”
\nMarch 9
\nAssociation of Arts Administration Educators Panel: Teaching Community Engagement<\/p>\n

North Carolina<\/strong>
\nApril 9 (2013)
\nRaleigh-Arts Day 2013: “Building Communities, Not Audiences”<\/p>\n

There are several other trips under development as well. Anyone interested in keeping up with my whereabouts can check in at: http:\/\/www.artsengaged.com\/content\/artsengaged-road<\/a>.<\/p>\n

—–<\/p>\n

Engage!<\/p>\n

Doug<\/p>\n

Photo: \"Attribution\"\"Noncommercial\"\"Share<\/a> Some rights reserved<\/a> by onkel_wart (thomas lieser)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

My basic beliefs about the arts and community engagement are fairly well-known to anyone who reads this blog or who has read my book. 1) Community engagement is vital to a healthy future for the arts; 2) substantive community engagement is relatively rare in the established arts world; and 3) since there are no extra […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[12,13,31],"class_list":{"0":"post-2307","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-the-practice-of-engagement","7":"tag-arts","8":"tag-community-engagement","9":"tag-mainstreaming","10":"entry","11":"has-post-thumbnail"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1G6h9-Bd","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2575,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/04\/excellence-to-what-end\/","url_meta":{"origin":2307,"position":0},"title":"Excellence\u2013To What End?","author":"Doug Borwick","date":"April 3, 2013","format":false,"excerpt":"Taking a time out from mainstreaming engagement and questions of diversity (although both really are related to this), I feel a need to revisit (briefly) the \"question of quality.\" This is something that needs to be done with some regularity by anyone advocating for a community-oriented perspective in the arts.\u2026","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"ExcellenceSign","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2013\/02\/ExcellenceSign-300x148.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5026,"url":"https:\/\/www.artsjournal.com\/engage\/2017\/10\/community-engagement-training\/","url_meta":{"origin":2307,"position":1},"title":"Community Engagement Training","author":"Doug Borwick","date":"October 4, 2017","format":false,"excerpt":"Community Engagement Training: Training in effective community engagement","rel":"","context":"In "The Practice of Engagement"","block_context":{"text":"The Practice of Engagement","link":"https:\/\/www.artsjournal.com\/engage\/category\/the-practice-of-engagement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2017\/08\/I_LoveLearning-300x200.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2643,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/03\/the-board-as-engagers\/","url_meta":{"origin":2307,"position":2},"title":"The Board as Engagers","author":"Doug Borwick","date":"March 9, 2013","format":false,"excerpt":"Today we consider nonprofit governance from a community engagement perspective, specifically the make-up and function of the nonprofit board of directors. Most arts administrators understand boards as resource engines. We have a history (understandably) of populating our boards with moneyed people or people who know moneyed people. They clearly represent\u2026","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"Introductions","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2013\/02\/Introductions-300x199.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2683,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/03\/engaged-marketing-sales\/","url_meta":{"origin":2307,"position":3},"title":"Engaged Marketing: Sales","author":"Doug Borwick","date":"March 30, 2013","format":false,"excerpt":"I am in the process of considering marketing as part of my ongoing series on mainstreaming community engagement\u2013figuring out how to be engaged without adding a lot of new \"stuff\" to do. Here, I want to discuss how the sales process can be \"engaging.\" (NB: In posts on mainstreaming engagement,\u2026","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"Bazaar","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2013\/02\/Bazaar-300x174.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2250,"url":"https:\/\/www.artsjournal.com\/engage\/2012\/12\/playin-in-peoria\/","url_meta":{"origin":2307,"position":4},"title":"Playin’ in Peoria","author":"Doug Borwick","date":"December 15, 2012","format":false,"excerpt":"In mid-November I had the pleasure of presenting two workshops for Illinois' Local Arts Network, an organization of local arts agencies supported by the Illinois Arts Council and Arts Alliance Illinois. These two gigs, in Oak Park and Peoria, were the shakedown cruise on a new workshop, \"Mainstreaming Engagement,\" designed\u2026","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2012\/11\/Peoria.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2761,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/04\/engaged-fundraising-ii\/","url_meta":{"origin":2307,"position":5},"title":"Engaged Fundraising: II","author":"Doug Borwick","date":"April 10, 2013","format":false,"excerpt":"When last we met, I talked about community engaged fundraising providing the option of gaining us access to more diverse funding sources. [Engaged Fundraising: I (More Pies)] Here, I am revisiting the \"math\" of a former post (Arts 2.0: 40k x $25=$1M) in which I waxed rhapsodic about the potential\u2026","rel":"","context":"In "Arts 2.0"","block_context":{"text":"Arts 2.0","link":"https:\/\/www.artsjournal.com\/engage\/category\/arts-2-0\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2011\/10\/40kx25-300x35.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/2307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/comments?post=2307"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/2307\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media?parent=2307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/categories?post=2307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/tags?post=2307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}