![\"\"](\"https:\/\/www.artsjournal.com\/engage\/wp-content\/uploads\/2012\/07\/LightBulb-500x333.jpg\" "\\"LightBulb\\"")
The best single thing I heard was two responses in the session on engaging younger audiences. One panelist was asked why she had decided to become an active volunteer for an art museum. She said:<\/p>\nI recently returned from the National Arts Marketing Project Conference in Charlotte where I led a roundtable on mainstreaming engagement (pursuing all organizational systems from a community engagement perspective) and had a book signing. I had been concerned that I might feel like a fish out of water. (A pre-conference session was entitled “Monetizing Engagement” for heaven’s sake!) On the whole I felt it was a worthwhile trip for me and I learned much that was valuable.<\/p>\n
The best single thing I heard was two responses in the session on engaging younger audiences. One panelist was asked why she had decided to become an active volunteer for an art museum. She said:<\/p>\n
She was (I think) primarily talking about showing up virtually via social media “where she was,” but even out of that context, what great advice!<\/p>\n
Another panelist, in talking about building relationships with those not already on board, said:<\/p>\n
In other words, don’t just talk, learn how to ask appropriate questions and listen to the answers.<\/p>\n
These two principles in this one session justified my outlay for attending the conference. When trying to develop relationships, go to where the people are (don’t wait for them to come to you: that will take a long time, like forever) and learn how to talk with (not to) them.<\/p>\n
Those two principles, if they spring from a true desire to engage, really form the heart of any successful engagement process.<\/p>\n
———————<\/p>\n
That said, it is now time for me to enter the Holiday season so, except when I can’t help myself, I will cut back to one post a week. (Not that I think anyone really cares that much, I just wanted to get the info out there!)<\/p>\n
Engage!<\/p>\n
Doug<\/p>\n
Photo: Old school light bulb<\/a> by Joi Ito<\/a> I recently returned from the National Arts Marketing Project Conference in Charlotte where I led a roundtable on mainstreaming engagement (pursuing all organizational systems from a community engagement perspective) and had a book signing. I had been concerned that I might feel like a fish out of water. (A pre-conference session was entitled “Monetizing Engagement” […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[12,13,31,27],"class_list":{"0":"post-2234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-principles","7":"tag-arts","8":"tag-community-engagement","9":"tag-mainstreaming","10":"tag-marketing","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1G6h9-A2","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2307,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/01\/mainstreaming-on-my-mind\/","url_meta":{"origin":2234,"position":0},"title":"Mainstreaming on My Mind","author":"Doug Borwick","date":"January 12, 2013","format":false,"excerpt":"My basic beliefs about the arts and community engagement are fairly well-known to anyone who reads this blog or who has read my book. 1) Community engagement is vital to a healthy future for the arts; 2) substantive community engagement is relatively rare in the established arts world; and 3)\u2026","rel":"","context":"In "The Practice of Engagement"","block_context":{"text":"The Practice of Engagement","link":"https:\/\/www.artsjournal.com\/engage\/category\/the-practice-of-engagement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2012\/12\/OnMyMind.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5026,"url":"https:\/\/www.artsjournal.com\/engage\/2017\/10\/community-engagement-training\/","url_meta":{"origin":2234,"position":1},"title":"Community Engagement Training","author":"Doug Borwick","date":"October 4, 2017","format":false,"excerpt":"Community Engagement Training: Training in effective community engagement","rel":"","context":"In "The Practice of Engagement"","block_context":{"text":"The Practice of Engagement","link":"https:\/\/www.artsjournal.com\/engage\/category\/the-practice-of-engagement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2017\/08\/I_LoveLearning-300x200.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2575,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/04\/excellence-to-what-end\/","url_meta":{"origin":2234,"position":2},"title":"Excellence\u2013To What End?","author":"Doug Borwick","date":"April 3, 2013","format":false,"excerpt":"Taking a time out from mainstreaming engagement and questions of diversity (although both really are related to this), I feel a need to revisit (briefly) the \"question of quality.\" This is something that needs to be done with some regularity by anyone advocating for a community-oriented perspective in the arts.\u2026","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"ExcellenceSign","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2013\/02\/ExcellenceSign-300x148.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2032,"url":"https:\/\/www.artsjournal.com\/engage\/2012\/10\/engagement-demands-change\/","url_meta":{"origin":2234,"position":3},"title":"Engagement Demands Change","author":"Doug Borwick","date":"October 3, 2012","format":false,"excerpt":"I've recently returned from presenting two workshops dealing with the arts and community engagement. Both in Grand Rapids, MI, one was part of the Midwest Arts Conference sponsored by ArtsMidwest and the Mid-American Arts Alliance. The other was at the Johnson Center for Philanthropy at Grand Valley State University. As\u2026","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2012\/09\/AnnLanders.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2683,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/03\/engaged-marketing-sales\/","url_meta":{"origin":2234,"position":4},"title":"Engaged Marketing: Sales","author":"Doug Borwick","date":"March 30, 2013","format":false,"excerpt":"I am in the process of considering marketing as part of my ongoing series on mainstreaming community engagement\u2013figuring out how to be engaged without adding a lot of new \"stuff\" to do. Here, I want to discuss how the sales process can be \"engaging.\" (NB: In posts on mainstreaming engagement,\u2026","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"Bazaar","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2013\/02\/Bazaar-300x174.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2643,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/03\/the-board-as-engagers\/","url_meta":{"origin":2234,"position":5},"title":"The Board as Engagers","author":"Doug Borwick","date":"March 9, 2013","format":false,"excerpt":"Today we consider nonprofit governance from a community engagement perspective, specifically the make-up and function of the nonprofit board of directors. Most arts administrators understand boards as resource engines. We have a history (understandably) of populating our boards with moneyed people or people who know moneyed people. 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<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"