{"id":1991,"date":"2012-09-26T07:06:57","date_gmt":"2012-09-26T11:06:57","guid":{"rendered":"http:\/\/www.artsjournal.com\/engage\/?p=1991"},"modified":"2012-09-26T07:06:57","modified_gmt":"2012-09-26T11:06:57","slug":"lessons-from-the-ballpark","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/engage\/2012\/09\/lessons-from-the-ballpark\/","title":{"rendered":"Lessons from the Ballpark"},"content":{"rendered":"

\"\"Blogging comes with an \u201coccupational\u201d hazard. Everything you do ends up having the potential for becoming a blog post, often when you least expect it. (Wait until you see the upcoming essay that began at a Jimmy Buffett concert!) Last month I was minding my own business attending a minor league baseball game with friends, thinking not a whit about the arts and community engagement. Then something remarkable happened. Between innings, a young girl who had endured multiple open heart surgeries that saved her life was recognized, along with her family and doctor. She then ran around the bases as part of a program by the ball club called \u201cHome Run for Life.\u201d<\/p>\n

This girl\u2019s story had nothing<\/strong> to do with baseball. The program is clearly an effort on the part of the team to connect with its community. So that got me thinking . . . .<\/p>\n

What was the mindset that led to this promotion? Clearly, it was about the team\u2019s interest, for pragmatic reasons to be sure, in being seen as a responsible, caring member of the community. What really got the wheels turning was trying to imagine something similar happening in the arts. Some of you may say that such a program would not be appropriate for an arts organization, and I am certainly a stickler for focus in adhering to the mission. This specific example is probably not a helpful model. But it\u2019s the mindset that led to the “Home Run for Life” program that intrigues me. What sorts of activities might come from a view of the \u201carts self\u201d wanting to connect with the community, even ones that were not directly<\/strong> related to the arts?<\/p>\n

After I started down that road, I began to look at the other activities at the ballpark that evening. There were fan participation activities, singalongs (including, of course, \u201cTake Me Out to the Ballgame\u201d), contests, and fireworks at the end. Many of them were silly to the point of being embarrassing. Many (most?) had little or nothing to do with baseball. I would certainly not advocate for toddler races in Symphony Hall! But in the light of my earlier post (Things Change<\/a>) about the way arts events have become much more staid, more static experiences in the last hundred years, might not a \u201ccommunity-centered\u201d approach to programming lead to some healthy change?<\/p>\n

By the time we got to the end of the game I had taken yet another turn. What is it about minor league baseball that encourages the activities we witnessed? My immediate assessment was that it is a for-profit entertainment venture. As such, it behooves the management to engage in every way practical with as much of the community as possible. As a spectator who is not particularly interested in baseball for itself, I go (on the occasions when I do) because it\u2019s fun, it\u2019s entertaining. And the beer is not too expensive, especially on Thirsty Thursday.<\/p>\n

Not-for-profit arts organizations are mission-driven, making them different animals from minor league baseball. In the baseball games, it\u2019s OK if for many attendees the experience is not \u201cabout\u201d baseball. We are still paying for the tickets. Our arts events must be about the arts; however, they must also, because of the 501(c)(3) structure, be about serving the community. I would further argue that apart from that legal argument, the arts should<\/strong> be community-focused, but you’ve read me saying that many times before. It is in the realm of community connection that many arts organizations have little experience. The details of game-day activities in minor league sports may have nothing to offer. But the perspective of being community partners should offer us some new thoughts about ways to connect and serve.<\/p>\n

Engage!<\/p>\n

Doug<\/p>\n

Winston-Salem Dash Photo:\"Attribution\"\"Noncommercial\"\"Share<\/a> Some rights reserved<\/a> by MarkGregory007<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Blogging comes with an \u201coccupational\u201d hazard. Everything you do ends up having the potential for becoming a blog post, often when you least expect it. (Wait until you see the upcoming essay that began at a Jimmy Buffett concert!) Last month I was minding my own business attending a minor league baseball game with friends, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,5,10],"tags":[12,13],"class_list":{"0":"post-1991","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-overview","7":"category-principles","8":"category-the-practice-of-engagement","9":"tag-arts","10":"tag-community-engagement","11":"entry","12":"has-post-thumbnail"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1G6h9-w7","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6486,"url":"https:\/\/www.artsjournal.com\/engage\/2021\/11\/marketing-and-engagement\/","url_meta":{"origin":1991,"position":0},"title":"Marketing and Engagement","author":"Doug Borwick","date":"November 10, 2021","format":false,"excerpt":"Both good marketing and community engagement are rooted in knowing (by asking them rather than by assuming) the people you are trying to reach.","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.arabculturefund.org\/data\/programs\/21.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5581,"url":"https:\/\/www.artsjournal.com\/engage\/2019\/04\/eureka-2\/","url_meta":{"origin":1991,"position":1},"title":"Eureka!","author":"Doug Borwick","date":"April 10, 2019","format":false,"excerpt":"A member of a current cohort of our Community Engagement Training is a professional musician who is passionate about connecting with communities and has been so for years. Even before running across my books she was intuitively aware of the need for deeper relationships between musicians and people outside the\u2026","rel":"","context":"In "The Practice of Engagement"","block_context":{"text":"The Practice of Engagement","link":"https:\/\/www.artsjournal.com\/engage\/category\/the-practice-of-engagement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2019\/03\/OMG.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4101,"url":"https:\/\/www.artsjournal.com\/engage\/2015\/05\/parsing-engage\/","url_meta":{"origin":1991,"position":2},"title":"Parsing “Engage”","author":"Doug Borwick","date":"May 13, 2015","format":false,"excerpt":"Parsing \"Engage\": considering definitions and implications of similar sounding concepts.","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"EngagementRing","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/04\/EngagementRing-e1429555281389.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5590,"url":"https:\/\/www.artsjournal.com\/engage\/2019\/04\/presenter-engagement\/","url_meta":{"origin":1991,"position":3},"title":"Presenter Engagement","author":"Doug Borwick","date":"April 24, 2019","format":false,"excerpt":"Presenting organizations and community engagement: great potential.","rel":"","context":"In "Overview"","block_context":{"text":"Overview","link":"https:\/\/www.artsjournal.com\/engage\/category\/overview\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2019\/04\/SegerstromCenterPlaza.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2328,"url":"https:\/\/www.artsjournal.com\/engage\/2013\/01\/an-engagement-continuum\/","url_meta":{"origin":1991,"position":4},"title":"An Engagement Continuum","author":"Doug Borwick","date":"January 23, 2013","format":false,"excerpt":"[Note to new readers: This is a very old and widely read post. In the interest of providing up-to-date information about thinking on this topic, you can find updated definitions of terminology related to community engagement and related arts management tools on the ArtsEngaged website here.] I'm on a roll\u2026","rel":"","context":"In "Overview"","block_context":{"text":"Overview","link":"https:\/\/www.artsjournal.com\/engage\/category\/overview\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2012\/12\/TownHallMeeting-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5015,"url":"https:\/\/www.artsjournal.com\/engage\/2017\/09\/evaluating-engagement-outcomes\/","url_meta":{"origin":1991,"position":5},"title":"Evaluating Engagement: Outcomes","author":"Doug Borwick","date":"September 20, 2017","format":false,"excerpt":"Evaluating Engagement: Outcomes as a follow up to an earlier post on evaluating engagement processes","rel":"","context":"In "The Practice of Engagement"","block_context":{"text":"The Practice of Engagement","link":"https:\/\/www.artsjournal.com\/engage\/category\/the-practice-of-engagement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2017\/04\/Clipboard.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/1991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/comments?post=1991"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/1991\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media?parent=1991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/categories?post=1991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/tags?post=1991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}