{"id":1957,"date":"2012-09-12T07:19:58","date_gmt":"2012-09-12T11:19:58","guid":{"rendered":"http:\/\/www.artsjournal.com\/engage\/?p=1957"},"modified":"2012-09-12T07:19:58","modified_gmt":"2012-09-12T11:19:58","slug":"engagement-principles-from-a-marketer","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/engage\/2012\/09\/engagement-principles-from-a-marketer\/","title":{"rendered":"Engagement Principles from a Marketer"},"content":{"rendered":"

\"\"In The Farmer and the Cowman<\/a> I posited that arts marketers and community engagement advocates (in my case, probably “zealots” would be more appropriate) should be great friends and collaborators. In it I mentioned a series that Trevor O’Donnell (MARKETING THE ARTS TO DEATH<\/a>) is doing on inexpensive approaches to marketing research. In another “hall of mirrors” moment of blogging, I was grinning ear to ear at his list of principles for marketing research via engagement (Cheap, Easy Research Tip 4:\u00a0Engage<\/a>) when I came to his last principle where he called me out. In spite of that, and in spite of the fact that this is adding yet another mirror to the dizzying equation, I want to highlight Mr. O’Donnell’s points. The seven, addressed to senior arts organization staff members, are as follows:<\/p>\n

1. Get out of your office. <\/em>
\n2. Step out of your comfort zone. <\/em>
\n3. Listen. <\/em>
\n4. Get the rest of your organization involved.<\/em>
\n5. Record and disseminate what you learn. <\/em>
\n6. Engage on multiple levels. <\/em>
\n7. Don\u2019t do shotgun engagement.<\/em><\/p><\/blockquote>\n

If you take these out of a marketing research context, you see them as being the essential steps in relationship building, of successfully engaging with the community. (And principles 4-7 are\u2013at least to me\u2013clear advocacy for mainstreaming engagement.)<\/p>\n

I was particularly taken with this part of Mr. O’Donnell’s amplification of his second point:<\/p>\n

\u201cCulturally diverse\u201d audiences come from cultures that differ from ours. <\/strong><\/em>[! The exclamation mark is mine.]<\/strong>
\n<\/strong><\/em><\/p><\/blockquote>\n

In my comment on the post, I said that might make a good cross-stitched sampler. Understanding this truth from the “outside the arts” perspective is important if we have any hope of connecting. (As but one example, the whole arts experience is foreign and intimidating to those for whom it is unfamiliar.) Understanding this from “our” perspective, the fact that we<\/em> often don’t have a clue about norms and expectations of those from other cultures, is perhaps even more important. And I’d like to make the point, again, that it is our<\/em> responsibility\u2013even from a strictly practical point of view\u2013to learn the things we do not know because it is our need that is the most immediate.<\/p>\n

So, in this bizarrely self- (and circularly-) referential world, thanks Trevor for adding to the theoretical principles of engagement. Farmer and cowman indeed.<\/p>\n

Engage!<\/p>\n

Doug<\/p>\n

Hall of Mirrors Photo:\"Attribution\"\"Noncommercial\"<\/a> Some rights reserved<\/a> by Pierre Metivier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In The Farmer and the Cowman I posited that arts marketers and community engagement advocates (in my case, probably “zealots” would be more appropriate) should be great friends and collaborators. In it I mentioned a series that Trevor O’Donnell (MARKETING THE ARTS TO DEATH) is doing on inexpensive approaches to marketing research. In another “hall […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[12,13,27],"class_list":{"0":"post-1957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-principles","7":"tag-arts","8":"tag-community-engagement","9":"tag-marketing","10":"entry","11":"has-post-thumbnail"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1G6h9-vz","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3958,"url":"https:\/\/www.artsjournal.com\/engage\/2015\/01\/engagement-principles-2\/","url_meta":{"origin":1957,"position":0},"title":"Engagement Principles: Current Thoughts","author":"Doug Borwick","date":"January 21, 2015","format":false,"excerpt":"Engagement Principles: Humility, respect, reciprocity, mutual benefit, core motivations","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"ThinkerWithSunburst","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2014\/12\/ThinkerWithSunburst.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3889,"url":"https:\/\/www.artsjournal.com\/engage\/2014\/10\/engagement-research\/","url_meta":{"origin":1957,"position":1},"title":"Engagement Research: Talk to Them","author":"Doug Borwick","date":"October 29, 2014","format":false,"excerpt":"Want to make authentic, lasting connections with people? Talk to them!","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"GuineaPigs","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2014\/10\/GuineaPigs.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1339,"url":"https:\/\/www.artsjournal.com\/engage\/2012\/04\/ems-list\/","url_meta":{"origin":1957,"position":2},"title":"EM’s List","author":"Doug Borwick","date":"April 7, 2012","format":false,"excerpt":"In Bimodal Engagement, I intimated that there was a plot afoot at Engaging Matters to spread the word about great examples of arts and community engagement activities. The form the plot will take is a recognition list called EM's List (Engaging Matters: EM. Maybe not clever but, for me, easy\u2026","rel":"","context":"In "EM's List"","block_context":{"text":"EM's List","link":"https:\/\/www.artsjournal.com\/engage\/category\/examples\/ems-list\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2012\/03\/StephanieMooreColor.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4101,"url":"https:\/\/www.artsjournal.com\/engage\/2015\/05\/parsing-engage\/","url_meta":{"origin":1957,"position":3},"title":"Parsing “Engage”","author":"Doug Borwick","date":"May 13, 2015","format":false,"excerpt":"Parsing \"Engage\": considering definitions and implications of similar sounding concepts.","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"EngagementRing","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/04\/EngagementRing-e1429555281389.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2250,"url":"https:\/\/www.artsjournal.com\/engage\/2012\/12\/playin-in-peoria\/","url_meta":{"origin":1957,"position":4},"title":"Playin’ in Peoria","author":"Doug Borwick","date":"December 15, 2012","format":false,"excerpt":"In mid-November I had the pleasure of presenting two workshops for Illinois' Local Arts Network, an organization of local arts agencies supported by the Illinois Arts Council and Arts Alliance Illinois. These two gigs, in Oak Park and Peoria, were the shakedown cruise on a new workshop, \"Mainstreaming Engagement,\" designed\u2026","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2012\/11\/Peoria.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4272,"url":"https:\/\/www.artsjournal.com\/engage\/2015\/09\/artcentric-engagement\/","url_meta":{"origin":1957,"position":5},"title":"Artcentric Engagement","author":"Doug Borwick","date":"September 9, 2015","format":false,"excerpt":"In artcentric engagement the community engages with the arts. In transformative engagement, the arts engage with the community.","rel":"","context":"In "Principles"","block_context":{"text":"Principles","link":"https:\/\/www.artsjournal.com\/engage\/category\/principles\/"},"img":{"alt_text":"EngagementRing","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/04\/EngagementRing-e1429555281389.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/1957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/comments?post=1957"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/posts\/1957\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media?parent=1957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/categories?post=1957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/tags?post=1957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}