{"id":1560,"date":"2012-05-02T04:04:41","date_gmt":"2012-05-02T08:04:41","guid":{"rendered":"http:\/\/www.artsjournal.com\/engage\/?p=1560"},"modified":"2012-05-02T04:04:41","modified_gmt":"2012-05-02T08:04:41","slug":"engagement-is","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/engage\/2012\/05\/engagement-is\/","title":{"rendered":"Engagement Is"},"content":{"rendered":"

April 29-May 1 I attended the American Association of Museum’s Annual Meeting and MuseumExpo in Minneapolis. It’s a huge event, with more than 3000 attendees. (Remember “museum” includes zoos, aquariums, history museums, etc.) It’s also a long-running show. The first meeting was something like 106 years ago.<\/p>\n

Coming from a performing arts background, it’s fascinating to see what’s up in the museum world. But the main hooks for me were the conference theme (Creative Community) and the fact that some museum types asked me to be on a panel with them discussing, you guessed it, community engagement. I’ll write about our panel and its aftermath (we plan to set up an on-going project) in another post. I wanted today to talk about one session in particular.<\/p>\n

I dutifully made note of all the sessions that had community and\/or engagement in the titles or descriptions. Interestingly, there were so many, I could not get to all of them. However, the first one I attended was so important for me that I’ve got to do two posts on it.<\/p>\n

I attended a session called “Engagement Tools for Building Creative Communities, Placemaking, and Partnerships” presented by Candace Tangorra Matelic and Candace Lee Heald. Dr. Heald spoke about her New Bedford, MA program, AHA!<\/a>. (Art, History, Architecture) It’s a free Second Thursday arts and culture night that began in 1999 and has become a\u00a0 highly successful program supporting the creative economy, cultural tourism, and a plain old healthier New Bedford. They have put together a “lessons learned” booklet that would be helpful for replicating the project. I will try to find out if there is an online version of it. If so, I’ll share it with you.<\/p>\n

But the real knockout punch for me was Candace Tangorra Matelic’s presentation on tools for engagement. In particular, she shared two lists that captured much that I have been trying to say for years about what community engagement is and is not. The first I will give below. (I asked and got permission to do so.)<\/p>\n\n\n\n\n\n\n\n\n
Community Engagement IS: <\/em><\/td>\nCommunity Engagement IS NOT:<\/em><\/td>\n<\/tr>\n
Identifying and addressing what the community cares about.<\/td>\nIdentifying what the community can do for your organization.<\/td>\n<\/tr>\n
Doing things that really matter (e.g.<\/em>, activities focused on building better communities).<\/td>\nToken exhibits and programs about or with community groups.<\/td>\n<\/tr>\n
Establishing long-term relationships and partnerships with other community groups.<\/td>\nOccasional stakeholder input meetings or an annual visitor survey.<\/td>\n<\/tr>\n
Working with community groups to plan and offer your programs and activities, and sharing the control, acknowledgement, and proceeds.<\/td>\nContinuing to control and run your programs and activities, yet expecting other community organizations to participate and donate. <\/em><\/td>\n<\/tr>\n
Getting involved in community activities outside of your organization.<\/td>\nExpecting reciprocity for contributions to the community outside of your organization.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Developed by Candace Tangorra Matelic, CTM Professional Services. Source: “New Roles for Small Museums<\/a>.” (Click on article title halfway down the page.) In Toolkit for Small Museums<\/em>. Nashville, TN: Altamira Press. 2011.<\/p>\n

This is a succinct statement of the essence of substantive engagement. It (the left-hand column) requires an alteration of mindset on the part of organizations that are attempting to engage.<\/p>\n

Her second chart, comparing audience development and community engagement, I will save for a later post.<\/p>\n

Engage!<\/p>\n

Doug<\/p>\n","protected":false},"excerpt":{"rendered":"

April 29-May 1 I attended the American Association of Museum’s Annual Meeting and MuseumExpo in Minneapolis. It’s a huge event, with more than 3000 attendees. (Remember “museum” includes zoos, aquariums, history museums, etc.) It’s also a long-running show. The first meeting was something like 106 years ago. Coming from a performing arts background, it’s fascinating […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":{"0":"post-1560","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-principles","7":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1G6h9-pa","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1576,"url":"https:\/\/www.artsjournal.com\/engage\/2012\/05\/museums-engage\/","url_meta":{"origin":1560,"position":0},"title":"Museums Engage","author":"Doug Borwick","date":"May 23, 2012","format":false,"excerpt":"The number of articles I have posted on the American Association of Museum Conference is indicative of the merit I found in much that went on there. This one, reporting about the panel on which I served, will (I think) be the last one. The panelists included Prerana Reddy (a\u2026","rel":"","context":"In "Examples"","block_context":{"text":"Examples","link":"https:\/\/www.artsjournal.com\/engage\/category\/examples\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4978,"url":"https:\/\/www.artsjournal.com\/engage\/2017\/06\/riverside-art-museum\/","url_meta":{"origin":1560,"position":1},"title":"Riverside Art Museum","author":"Doug Borwick","date":"June 7, 2017","format":false,"excerpt":"Community engagement can be a path to new and otherwise unavailable sources of funding and support.","rel":"","context":"In "Examples"","block_context":{"text":"Examples","link":"https:\/\/www.artsjournal.com\/engage\/category\/examples\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2017\/05\/RAM_logo-300x175.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1079,"url":"https:\/\/www.artsjournal.com\/engage\/2012\/01\/the-results-are-in\/","url_meta":{"origin":1560,"position":2},"title":"The Results Are In","author":"Doug Borwick","date":"January 28, 2012","format":false,"excerpt":"Even very casual readers of this blog have seen numerous mentions of Nina Simon, her blog Museum 2.0, and references to her work at The Museum of Art & History in Santa Cruz. 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