{"id":174,"date":"2011-08-02T13:14:50","date_gmt":"2011-08-02T17:14:50","guid":{"rendered":"http:\/\/www.artsjournal.com\/engage\/?page_id=174"},"modified":"2018-12-09T23:44:13","modified_gmt":"2018-12-10T04:44:13","slug":"building-communities-not-audiences","status":"publish","type":"page","link":"https:\/\/www.artsjournal.com\/engage\/building-communities-not-audiences\/","title":{"rendered":"Building Communities, Not Audiences"},"content":{"rendered":"

\"\"Available Formats:
\nPaperback-<\/strong>Order Here<\/strong><\/a>
\nEbook-Kindle<\/a>, Nook<\/a><\/strong>, available at iBookstore <\/strong>(using iBook app)
\nFor information on bulk purchases (\u2265 10), click here<\/a>
\n<\/strong><\/p>\n

Online Excerpts<\/a>
\n<\/strong><\/p>\n

Building Communities, Not Audiences: The Future of the Arts in the U.S<\/em>., written and edited by Doug Borwick, holds that established arts organizations, for practical and moral reasons, need to be more deeply connected to their communities. It serves as an essential primer for any member of the arts community\u2013artist, administrator, board member, patron, or friend\u2013who is interested in the future of the arts. It also provides new ways of looking at the arts as a powerful force for building better communities and improving the lives of all.<\/p>\n

It is from community that the arts developed
\nand it is in serving communities that the arts will thrive . . .
\nCommunities do not exist to serve the arts;
\nthe arts exist to serve communities.
\n<\/em><\/p>\n

Building Communities, Not Audiences<\/em> identifies the factors that serve to isolate established arts organizations from their communities, points out the trends that loom as imminent threats to the long-term viability of the artistic status quo, and presents principles and mechanisms whereby arts organizations can significantly extend their reach into the community, supporting enhanced sustainability. Included are case studies and examples of successful community engagement work being conducted by arts organizations from around the U.S. Twenty-three contributors, representing chamber music, dance, museums, opera, orchestras, and theatre as well as an array of arts administration perspectives provide breadth of coverage.<\/p>\n

The economic, social, and political environments out of which the infrastructure for Western \u2018high arts\u2019 grew have changed.\u00a0 Today\u2019s major arts institutions, products of that legacy, no longer benefit from relatively inexpensive labor, a nominally homogeneous culture, or a polity openly managed by an elite class.<\/em> Expenses are rising precipitously and competition for major donors is increasing; as a result, the survival of established arts organizations hinges on their ability to engage effectively with a far broader segment of the population than has been true to date.<\/em><\/p>\n

See also: Engage Now! A Guide to Making the Arts Indispensable<\/a><\/em><\/p>\n

——————————<\/p>\n

From the Foreword by <\/em>Rocco Landesman, Chairman, National Endowment for the Arts:<\/strong><\/p>\n

\u201cI think the days of the arts in ivory towers are behind us; the very best arts organizations are . . . connecting communities with artists . . . .\u00a0 Not only can the arts build communities, I think we must.\u201d<\/strong><\/em><\/p>\n

From the Foreword by Robert L. Lynch, President and CEO, Americans for the Arts:<\/strong><\/p>\n

\u201cDoug Borwick calls for substantive rather than superficial efforts, authentic and systemic changes. . . . The challenge is not whether to build communities or audiences but how to build communities and audiences together.\u201d<\/strong><\/p>\n

——————————<\/p>\n

Contributors:
\nBarbara Schaffer Bacon<\/strong>: Co-Director, Animating Democracy
\nSandra Bernhard<\/strong>: Director, HGOco, Houston Grand Opera
\nSusan Badger Booth<\/strong>: Professor, Eastern Michigan University
\nTom Borrup<\/strong>: Principal, Creative Community Builders
\nBen Cameron<\/strong>: Program Director for the Arts, Doris Duke Charitable Foundation
\nWilliam Cleveland<\/strong>: Director, Center for the Study of Art and Community
\nLyz Crane<\/strong>: Community Development Consultant
\nDavid Dombrosky<\/strong>: CMO, InstantEncore
\nMaryo Gard Ewell<\/strong>: Community Arts Consultant
\nTom Finkelpearl<\/strong>: Executive Director, Queens Museum of Art
\nPam Korza<\/strong>: Co-Director, Animating Democracy
\nDenise Kulawik<\/strong>: Principal, Oneiros, LLC, andDevelopment Consultant to Pillsbury House Theatre
\nHelen Lessick<\/strong>: Artist and Civic Art Advocate
\nDorothy Gunther Pugh<\/strong>: Founder & Artistic Director, Ballet Memphis
\nStephanie Moore<\/strong>: Arts and Culture Researcher
\nDiane Ragsdale<\/strong>: Cultural Critic, Speaker, Writer
\nNoel Raymond<\/strong>: Co-Director, Pillsbury House Theatre, St. Paul, MN
\nPreranna Reddy<\/strong>: Director of Public Events, Queens Museum of Art
\nSebastian Ruth<\/strong>: Founder & Artistic Director, Community MusicWorks, Providence, RI
\nRussell Willis Taylor<\/strong>: President and CEO, National Arts Strategies
\nJames Undercofler<\/strong>: Professor, Drexel University; former President and CEO, Philadelphia Orchestra
\nRoseann Weiss<\/strong>: Director, CAT Institute, Regional Arts Commission, St. Louis, MO<\/p>\n","protected":false},"excerpt":{"rendered":"

Available Formats: Paperback-Order Here Ebook-Kindle, Nook, available at iBookstore (using iBook app) For information on bulk purchases (\u2265 10), click here Online Excerpts Building Communities, Not Audiences: The Future of the Arts in the U.S., written and edited by Doug Borwick, holds that established arts organizations, for practical and moral reasons, need to be more […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"footnotes":""},"class_list":{"0":"post-174","1":"page","2":"type-page","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"jetpack_shortlink":"https:\/\/wp.me\/P1G6h9-2O","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4088,"url":"https:\/\/www.artsjournal.com\/engage\/books\/","url_meta":{"origin":174,"position":0},"title":"Community Engagement: Why and How","author":"Doug Borwick","date":"May 4, 2015","format":false,"excerpt":"Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven\u2019t finished it yet because I\u2019m constantly having to digest the \u2018YES\u2019 and \u2018AMEN\u2019 moments I get from each section.Beth\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2020\/01\/BookBannerAdNoURL.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2020\/01\/BookBannerAdNoURL.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2020\/01\/BookBannerAdNoURL.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2020\/01\/BookBannerAdNoURL.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2020\/01\/BookBannerAdNoURL.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2020\/01\/BookBannerAdNoURL.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":172,"url":"https:\/\/www.artsjournal.com\/engage\/resources\/","url_meta":{"origin":174,"position":1},"title":"Resources","author":"Doug Borwick","date":"August 2, 2011","format":false,"excerpt":"Over time, I'll list resources that may serve as handy references for blog posts or as sources for further information. The links below will become active when I've gotten pages ready for them. Building Communities, Not Audiences Reflective Arts\/Visceral Arts: Explanation Understanding Your Community (Questions to evaluate\u2013and improve\u2013your community IQ)\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4083,"url":"https:\/\/www.artsjournal.com\/engage\/engage-now\/","url_meta":{"origin":174,"position":2},"title":"Engage Now! A Guide to Making the Arts Indispensable","author":"Doug Borwick","date":"May 4, 2015","format":false,"excerpt":"Available Formats: Paperback-Order Here Ebook-Kindle For information on bulk purchases (\u2265 10), click here. For some, the arts as indispensable is a preposterous idea, yet nearly every stakeholder in the industry believes the arts\u2019 value to be unquestionable. That gap accounts for most of the challenges arts organizations face. As\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"EngageNowCoverFinal","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2015\/04\/EngageNowCoverFinal-e1429285807202.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4,"url":"https:\/\/www.artsjournal.com\/engage\/doug-borwick\/","url_meta":{"origin":174,"position":3},"title":"Doug Borwick","author":"mclennan","date":"July 6, 2011","format":false,"excerpt":"I come to this discussion and to this work as a product of the arts establishment in the United States. My early arts experiences were in children\u2019s choirs in church, private piano and trumpet lessons, and, later, public school arts\u2013music and theatre\u2013in the Midwest of the 1960\u2019s. This led me\u2026","rel":"","context":"With 3 comments","block_context":{"text":"With 3 comments","link":"https:\/\/www.artsjournal.com\/engage\/doug-borwick\/#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3795,"url":"https:\/\/www.artsjournal.com\/engage\/resources\/robert-e-gard-foundation-calls-for-stories\/","url_meta":{"origin":174,"position":4},"title":"Robert E. Gard Foundation Calls for Stories","author":"Doug Borwick","date":"September 8, 2014","format":false,"excerpt":"The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Gard Foundation logo","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/engage\/wp-content\/uploads\/2014\/02\/Gard-Foundation-logo.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6,"url":"https:\/\/www.artsjournal.com\/engage\/engage\/","url_meta":{"origin":174,"position":5},"title":"Engaging Matters","author":"mclennan","date":"July 6, 2011","format":false,"excerpt":"The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts\u2013 especially Western \u201chigh arts\u201d\u2013 became distanced from the community. Today the survival of established arts organizations hinges on their\u2026","rel":"","context":"With 4 comments","block_context":{"text":"With 4 comments","link":"https:\/\/www.artsjournal.com\/engage\/engage\/#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/pages\/174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":4,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/pages\/174\/revisions"}],"predecessor-version":[{"id":5493,"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/pages\/174\/revisions\/5493"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/engage\/wp-json\/wp\/v2\/media?parent=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}