{"id":86,"date":"2009-04-13T11:00:53","date_gmt":"2009-04-13T11:00:53","guid":{"rendered":"http:\/\/www.artsjournal.com\/diacritical\/wp\/2009\/04\/newspapers_-_is_the_print_stil\/"},"modified":"2009-04-13T11:00:53","modified_gmt":"2009-04-13T11:00:53","slug":"newspapers_-_is_the_print_stil","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/diacritical\/2009\/04\/newspapers_-_is_the_print_stil.html","title":{"rendered":"Newspapers – Is Print Readership Still Bigger Than Online?"},"content":{"rendered":"

Poynter’s Martin Langeveld says our assumptions that the online audience for newspapers is much bigger than the print audience are flat out wrong<\/a>. <\/p>\n

All generally accepted truths notwithstanding, more than 96 percent of
\nnewspaper reading is still done in the print editions, and the online
\nshare of the newspaper audience attention is only a bit more than 3
\npercent. That’s my conclusion after I got out my spreadsheets and
\ncalculator out again to check the math behind the assumption that the
\naudience for news has shifted from print to the Web in a big way.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Poynter’s Martin Langeveld says our assumptions that the online audience for newspapers is much bigger than the print audience are flat out wrong. All generally accepted truths notwithstanding, more than 96 percent of newspaper reading is still done in the print editions, and the online share of the newspaper audience attention is only a bit […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-86","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4ePZm-1o","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":354,"url":"https:\/\/www.artsjournal.com\/diacritical\/2009\/05\/power_in_numbers_there_ought-2.html","url_meta":{"origin":86,"position":0},"title":"10 Ways to Think About Social Networking And The Arts (the zen of "free" as a strategy)","author":"Douglas McLennan","date":"May 28, 2009","format":false,"excerpt":"Power in numbers. There ought to be a simple formula to calculate it. Is it better to have a small devoted audience or a massive casual one? It depends on the scale of what you're trying to do. TV has power because it has the ability to attract millions of\u2026","rel":"","context":"With 13 comments","block_context":{"text":"With 13 comments","link":"https:\/\/www.artsjournal.com\/diacritical\/2009\/05\/power_in_numbers_there_ought-2.html#comments"},"img":{"alt_text":"power.jpg","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/power.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":35,"url":"https:\/\/www.artsjournal.com\/diacritical\/2007\/11\/rethinking_mass_culture.html","url_meta":{"origin":86,"position":1},"title":"Rethinking Mass Culture","author":"Douglas McLennan","date":"November 15, 2007","format":false,"excerpt":"We're consumed by the idea of mass culture. Since television (and before it, radio) brought the immediacy of produced culture into our living rooms, we've treated the power of a massive aggregated audience with awe. That something is popular enough to attain common currency means it has power. Mass culture\u2026","rel":"","context":"In "main"","block_context":{"text":"main","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/main"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":84,"url":"https:\/\/www.artsjournal.com\/diacritical\/2009\/04\/inviting_the_audience_in_and_l.html","url_meta":{"origin":86,"position":2},"title":"Inviting The Audience In (And Letting Them Use You How They Want)","author":"Douglas McLennan","date":"April 10, 2009","format":false,"excerpt":"At a time when the American newspaper industry increasingly considers ways to lock down its content and put it behind pay walls, the ever-innovative Guardian newspaper is flinging wide its gates and making it easier for others to take and use its content. Last month the paper announced something it's\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"GuardianOpenPlatform.jpg","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/GuardianOpenPlatform.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":39,"url":"https:\/\/www.artsjournal.com\/diacritical\/2006\/12\/john_newspapers_and_the_intern.html","url_meta":{"origin":86,"position":3},"title":"John: Newspapers and the Internet","author":"Douglas McLennan","date":"December 20, 2006","format":false,"excerpt":"Doug: I guess we are indeed winding down, since once again I agree with you almost completely about the problem with newspaper cultural covrerage. But why not -- you agreed almost completely with my last posting on that same subject. And of course the Times is part of the larger\u2026","rel":"","context":"In "main"","block_context":{"text":"main","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/main"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":351,"url":"https:\/\/www.artsjournal.com\/diacritical\/2009\/05\/if_is_was_just_about_the_money-2.html","url_meta":{"origin":86,"position":4},"title":"If It Was Just About The Money We'd All Be Making Porn","author":"Douglas McLennan","date":"May 14, 2009","format":false,"excerpt":"A movie studio exec once told me that if it were true that Hollywood was only interested in making money, the studios would have long ago ditched what they were doing and made porn. Huge money in porn, apparently. Who knew? Much as it's easy to dismiss the moguls for\u2026","rel":"","context":"With 12 comments","block_context":{"text":"With 12 comments","link":"https:\/\/www.artsjournal.com\/diacritical\/2009\/05\/if_is_was_just_about_the_money-2.html#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":541,"url":"https:\/\/www.artsjournal.com\/diacritical\/2014\/01\/british-orchestras-bigger-audiences-for-less-money.html","url_meta":{"origin":86,"position":5},"title":"British Orchestras – Bigger Audiences For Less Money","author":"Douglas McLennan","date":"January 27, 2014","format":false,"excerpt":"British orchestras report an increase in attendees - a 16 percent increase no less - over an earlier three-year period: A survey by the Association of British Orchestras (ABO) has found attendances at concerts and performances between 2012 and 2013 were up 16 per cent on those\u00a0 three years earlier.\u2026","rel":"","context":"In "culture business models"","block_context":{"text":"culture business models","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/culture-business-models"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2014\/01\/p17orchestraEPA.jpg?fit=620%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2014\/01\/p17orchestraEPA.jpg?fit=620%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2014\/01\/p17orchestraEPA.jpg?fit=620%2C465&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/posts\/86","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/posts\/86\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/media?parent=86"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/categories?post=86"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/tags?post=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}