{"id":349,"date":"2009-04-15T12:50:05","date_gmt":"2009-04-15T12:50:05","guid":{"rendered":"http:\/\/www.artsjournal.com\/diacritical\/wp\/2009\/04\/be_the_driver_dont_be_the_car\/"},"modified":"2009-04-15T12:50:05","modified_gmt":"2009-04-15T12:50:05","slug":"be_the_driver_dont_be_the_car-2","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/diacritical\/2009\/04\/be_the_driver_dont_be_the_car-2.html","title":{"rendered":"Be the Driver, Don't be the Car"},"content":{"rendered":"

People want things how they want them. In Japan<\/a>, “five of last year’s top ten best-selling novels started life as mobile phone – or keitai – novels.”<\/p>\n<\/p>\n

\nThere was a time when mobile phones were used simply to communicate. In
\nhigh-speed Japan, where more than 100 million people own mobile phones, they
\nare not only a platform for novelists, but for all forms of artistic
\nexpression. <\/p><\/blockquote>\n

The last time I redesigned ArtsJournal, I discovered that only about 25 percent of those using AJ <\/p>\n

\"hybrid-car.jpg\"<\/span><\/p>\n

ever came to the website. Some users weren’t even aware that there was a website. They get it through newsletters, rss feeds, widgets, Facebook and now Twitter. I realized that I had been thinking of AJ as a website. That means I wasn’t thinking about 75 percent of our users. Or designing content for them.<\/p>\n

Twitter novels or SMS stories might not seem like literature. Video games might not seem like the hot new literature. But at their heart, they’re stories, even if delivered in unfamiliar form. The lesson then, I think, is that if you think that your product is a piece of paper somebody holds in their hands, you’re going to be left behind. Or, at the risk of dumping on an already belaguered industry: The car is only a means to get some place. What’s important is what happens when you get there.<\/p>\n","protected":false},"excerpt":{"rendered":"

People want things how they want them. In Japan, “five of last year’s top ten best-selling novels started life as mobile phone – or keitai – novels.” There was a time when mobile phones were used simply to communicate. In high-speed Japan, where more than 100 million people own mobile phones, they are not only […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-349","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"entry"},"yoast_head":"\nBe the Driver, Don't be the Car - diacritical<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artsjournal.com\/diacritical\/2009\/04\/be_the_driver_dont_be_the_car-2.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be the Driver, Don't be the Car - diacritical\" \/>\n<meta property=\"og:description\" content=\"People want things how they want them. 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Watching crucial moments of a big dramatic story on TV can be compelling, and the TV news audience has dwarfed newspaper readership. It is accepted wisdom that TV owns the dramatic breaking story; newspapers bat cleanup.But maybe not. Watch a\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"twitterIran-2.jpg","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/twitterIran-2.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":346,"url":"https:\/\/www.artsjournal.com\/diacritical\/2009\/03\/you_know_youre_in_trouble_when-2.html","url_meta":{"origin":349,"position":1},"title":"You Know You're In Trouble When You're Just A Can Of Peas","author":"Douglas McLennan","date":"March 29, 2009","format":false,"excerpt":"Interactivity has been redefined in the past few years. Newspapers used to think they were interactive because they ran letters to the editor. 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Harlequin Enterprises, the queen of the romance world, reported that fourth-quarter earnings were up 32 percent over the same period a year earlier, and Donna Hayes, Harlequin's chief executive, said that sales\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.artsjournal.com\/diacritical\/2009\/04\/while_the_recession_might_be.html#comments"},"img":{"alt_text":"harlequinfeature.JPG","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/harlequinfeature.JPG?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1161,"url":"https:\/\/www.artsjournal.com\/diacritical\/2016\/09\/man-down-weve-lost-andrew-sullivan-the-battle-for-the-real-world-is-coming-for-you.html","url_meta":{"origin":349,"position":3},"title":"Man Down! 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Every new technological advance that extends our reach also imposes previously unnecessary decisions about how and whether to use it.","rel":"","context":"In "arts & tech"","block_context":{"text":"arts & tech","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/arts-tech"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/09\/Information-Overload.jpg?fit=840%2C425&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/09\/Information-Overload.jpg?fit=840%2C425&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/09\/Information-Overload.jpg?fit=840%2C425&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/09\/Information-Overload.jpg?fit=840%2C425&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":102,"url":"https:\/\/www.artsjournal.com\/diacritical\/2009\/05\/the_big_newspaper_e-reader_gam.html","url_meta":{"origin":349,"position":4},"title":"The Big Newspaper E-Reader Gamble","author":"Douglas McLennan","date":"May 4, 2009","format":false,"excerpt":"Several new large-format e-readers are about to go on sale. Newspaper execs are excited:These devices from Amazon and other manufacturers offer an almost irresistible proposition to newspaper and magazine industries. They would allow publishers to save millions on the cost of printing and distributing their publications, at precisely a time\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1131,"url":"https:\/\/www.artsjournal.com\/diacritical\/2016\/09\/five-artstrending-stories-from-this-weeks-aj-are-the-arts-falling-into-a-measurement-trap.html","url_meta":{"origin":349,"position":5},"title":"Five ArtsTrending Stories From This Week’s AJ: Are The Arts Falling Into A Measurement Trap?","author":"Douglas McLennan","date":"September 18, 2016","format":false,"excerpt":"This Week:\u00a0The remarkable new National Mall museum that doesn't look like the rest... An arts council's risky change in standards... What scientists have learned about the accomplishments of gifted children... Will algorithms take over the book business?... Seven things scientists have learned about creativity. Washington's National Mall Gets A Unique\u2026","rel":"","context":"In "Weekly AJ Top Stories"","block_context":{"text":"Weekly AJ Top Stories","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/weekly-aj-top-stories"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/09\/africanamericanmuseum.jpg?fit=800%2C325&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/09\/africanamericanmuseum.jpg?fit=800%2C325&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/09\/africanamericanmuseum.jpg?fit=800%2C325&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/09\/africanamericanmuseum.jpg?fit=800%2C325&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/posts\/349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/comments?post=349"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/posts\/349\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/media?parent=349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/categories?post=349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/tags?post=349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}