{"id":2982,"date":"2025-01-07T13:58:04","date_gmt":"2025-01-07T21:58:04","guid":{"rendered":"https:\/\/www.artsjournal.com\/diacritical\/?p=2982"},"modified":"2025-01-07T14:01:26","modified_gmt":"2025-01-07T22:01:26","slug":"how-digital-ai-twins-could-transform-how-we-make-art","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/diacritical\/2025\/01\/how-digital-ai-twins-could-transform-how-we-make-art.html","title":{"rendered":"How Digital AI Twins could Transform how We Make Art"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/01\/Screenshot_7-1-2025_13540_www.youtube.com_.jpeg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"693\" src=\"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/01\/Screenshot_7-1-2025_13540_www.youtube.com_.jpeg?resize=1024%2C693&#038;ssl=1\" alt=\"\" class=\"wp-image-2983\" srcset=\"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/01\/Screenshot_7-1-2025_13540_www.youtube.com_.jpeg?resize=1024%2C693&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/01\/Screenshot_7-1-2025_13540_www.youtube.com_.jpeg?resize=300%2C203&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/01\/Screenshot_7-1-2025_13540_www.youtube.com_.jpeg?resize=768%2C520&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/01\/Screenshot_7-1-2025_13540_www.youtube.com_.jpeg?w=1340&amp;ssl=1 1340w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>For all of the explosion of data in the past couple of decades, it&#8217;s remarkable how disconnected and crudely measured much of the world around us still is. Weather forecasts, for example, have improved enormously in recent years, yet still aren&#8217;t reliably accurate. The problem has been three-fold &#8212; not enough ability to measure, incomplete data, and not enough computing power to make sense of the data we do have. <\/p>\n\n\n\n<p>The giant chip maker Nvidia has been working on what is being called Digital Twins. The explosion of AI has been possible in part because of massive increases in the amount of data now available coupled with an exponential scaling up of computing power. Since large language models see across unstructured data (meaning data doesn&#8217;t have to live in like-formatted databases), it can draw information from almost anywhere and knit it together to interact in ways that weren&#8217;t possible before. <\/p>\n\n\n\n<p>The Digital Twin idea is the notion of looking at something &#8212; an organization, an eco-system, a city &#8212; and measuring and defining it in as many meaningful ways as possible and creating a digital representation in which elements can be changed or manipulated to see how the rest of the model reacts. If you&#8217;re able to make an accurate enough digital twin, the idea is that you can use it to both observe the current state of the original and simulate potential changes and see how the Twin adapts. <\/p>\n\n\n\n<p>Nvidia is testing all sorts of applications for this. One of the biggest is a digital replica of Earth&#8217;s weather in which data from monitors worldwide are used to crunch and build simulations that are informed by observed historical data that shows us how weather behaves. Suddenly, the accuracy and speed of weather forecasting is improved by a factor of ten. Nvidia believes in the near future it will be able to forecast hyperlocal weather down to the city block level, even accounting for the effect of nearby buildings. <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ALigJ5xguMw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>This clearly has macro implications in predicting storms, understanding climate change and land use. But at the organizational and company level there are also revolutionary applications. Realtime data sharing is a choke point for many enterprises in business but also in artistic collaboration. If you run an organization you understand how difficult it is to access timely data and analyze it. Ticket sales, donations, expenses, tracking resources, coordinating schedules. For all the digital tools we&#8217;ve had, the bottlenecks have continued because of the difficulty of data translation. Most data systems have simply not been good at being able to &#8220;see&#8221; into and act on information in adjacent databases, and even when there is a mass of data collected, computing it has required resources beyond the reach of most. <\/p>\n\n\n\n<p>But creating a Digital Twin in which all data is thrown together, then harnessed to an AI that can determine context and make connections which can then be queried in real time AND using vernacular language is a potential game changer. It makes you think about budgets and resource deployment in new ways. It also eases information bottlenecks that can slow decision-making or creation, particularly in industries that require collaboration.  Take animation, for example:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/KYfCHkccD8g?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=152&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>As the video shows, artists working on their pieces of a project can interact with other artists in real-time without having to wait until other pieces are complete. That means that set designers and costumers and production designers can evolve their thinking in a dynamic workflow that is potentially more creative and definitely more collaborative. Add an AI-driven cost analysis into the mix, and you can see a real-time production cost analysis of one creative choice versus another. <\/p>\n\n\n\n<p>Apply the Digital Twin idea to marketing and sales, and you can see on the fly where your tickets are selling and to whom and measure progress across the context of an entire industry. You might, for example, see in real time the impact of a slight tweak in a word-of-mouth campaign or video and adjust strategy to take advantage of the opportunity. In a world where consumer choice is increasingly driven by algorithms, your AI agents, modeling off your Digital Twin, using an understanding of your goals, and learning from real-time consumer data, will optimize your ability to reach audiences you don&#8217;t currently have access to. <\/p>\n\n\n\n<p>The bottom line: small organizations are typically hobbled by lack of access to expertise, experience and resources. LLMs now have access to much of the expertise and experience data that the biggest corporations have. And the cost of building a digital twin is small, limited only by imagination and the ability to gather what you want to measure. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Digital Twin idea is the notion of looking at something &#8212; an organization, an eco-system, a city &#8212; and measuring and defining it in as many meaningful ways as possible and creating a digital representation in which elements can be changed or manipulated to see how the rest of the model reacts.<\/p>\n","protected":false},"author":1,"featured_media":2983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[15,40,35],"tags":[],"class_list":{"0":"post-2982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-tech","8":"category-arts-and-ai","9":"category-arts-and-business","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/01\/Screenshot_7-1-2025_13540_www.youtube.com_.jpeg?fit=1340%2C907&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4ePZm-M6","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2793,"url":"https:\/\/www.artsjournal.com\/diacritical\/2024\/03\/a-framework-for-thinking-about-disruption-of-the-arts-by-ai.html","url_meta":{"origin":2982,"position":0},"title":"A Framework for Thinking about Disruption of the Arts by AI","author":"Douglas McLennan","date":"March 30, 2024","format":false,"excerpt":"What would a strategy for the arts sector be for anticipating artificial intelligence, if consensus seems to be it will change everything?","rel":"","context":"In &quot;arts &amp; tech&quot;","block_context":{"text":"arts &amp; tech","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/arts-tech"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/03\/workshop-4863393_1280-1.jpg?fit=1000%2C579&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/03\/workshop-4863393_1280-1.jpg?fit=1000%2C579&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/03\/workshop-4863393_1280-1.jpg?fit=1000%2C579&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/03\/workshop-4863393_1280-1.jpg?fit=1000%2C579&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2995,"url":"https:\/\/www.artsjournal.com\/diacritical\/2025\/01\/creativity-versus-skills.html","url_meta":{"origin":2982,"position":1},"title":"Creativity Versus Skills","author":"Douglas McLennan","date":"January 12, 2025","format":false,"excerpt":"Art that is primarily skill-based -- graphic design, stock music or images, text and marketing, etc -- can be created faster and often better than human artists, and at lower cost. This is particularly true for compound art that requires specialized equipment and\/or collaboration of specialists. As for art with\u2026","rel":"","context":"In &quot;arts &amp; tech&quot;","block_context":{"text":"arts &amp; tech","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/arts-tech"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/01\/letters-417683_1280-1.jpg?fit=1000%2C666&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/01\/letters-417683_1280-1.jpg?fit=1000%2C666&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/01\/letters-417683_1280-1.jpg?fit=1000%2C666&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/01\/letters-417683_1280-1.jpg?fit=1000%2C666&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3179,"url":"https:\/\/www.artsjournal.com\/diacritical\/2026\/01\/an-ai-digital-twin-for-the-performing-arts.html","url_meta":{"origin":2982,"position":2},"title":"An AI &#8220;Digital Twin&#8221; for the Performing Arts","author":"Douglas McLennan","date":"January 8, 2026","format":false,"excerpt":"In the evolving world of AI, marketing is moving from getting messages out to engaging in dialog with the consumer. Messages get lost in the Sea of Messages. Persuasion asks what you're interested in first and engages you in opportunities.","rel":"","context":"In &quot;arts and AI&quot;","block_context":{"text":"arts and AI","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/arts-and-ai"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2026\/01\/DigitalTwin.jpg?fit=1024%2C559&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2026\/01\/DigitalTwin.jpg?fit=1024%2C559&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2026\/01\/DigitalTwin.jpg?fit=1024%2C559&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2026\/01\/DigitalTwin.jpg?fit=1024%2C559&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2944,"url":"https:\/\/www.artsjournal.com\/diacritical\/2024\/11\/how-should-we-measure-art.html","url_meta":{"origin":2982,"position":3},"title":"How Should we Measure Art?","author":"Douglas McLennan","date":"November 3, 2024","format":false,"excerpt":"Pre-internet, the lines were pretty clear about the binary relationship between artist and audience. Artists created and audience consumed. In today\u2019s digital world, the landscape is fluid\u2014we create and express our identities by what we choose to share online. Sharing, or curating what we encounter both online and in the\u2026","rel":"","context":"In &quot;audience&quot;","block_context":{"text":"audience","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/audience"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/11\/clown-4133113_1280-1.jpg?fit=1000%2C601&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/11\/clown-4133113_1280-1.jpg?fit=1000%2C601&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/11\/clown-4133113_1280-1.jpg?fit=1000%2C601&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/11\/clown-4133113_1280-1.jpg?fit=1000%2C601&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2816,"url":"https:\/\/www.artsjournal.com\/diacritical\/2024\/04\/the-essential-ai-translating-what-we-see-hear-and-experience.html","url_meta":{"origin":2982,"position":4},"title":"The Essential AI: Translating the Art of What We See, Hear and Experience","author":"Douglas McLennan","date":"April 29, 2024","format":false,"excerpt":"To an AI model, a picture is data, sound and music are data, as is traditional spoken or written language. That data is translatable, interchangeable, and, most importantly, linkable and actionable. That means that video, music, sound, movement, image can interact in common language.","rel":"","context":"In &quot;arts and AI&quot;","block_context":{"text":"arts and AI","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/arts-and-ai"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/04\/ai-generated-8578467_1280-1.jpg?fit=1000%2C565&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/04\/ai-generated-8578467_1280-1.jpg?fit=1000%2C565&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/04\/ai-generated-8578467_1280-1.jpg?fit=1000%2C565&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/04\/ai-generated-8578467_1280-1.jpg?fit=1000%2C565&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3072,"url":"https:\/\/www.artsjournal.com\/diacritical\/2025\/06\/making-the-creative-turn-is-using-ai-cheating.html","url_meta":{"origin":2982,"position":5},"title":"Making the Creative Turn: Is Using AI Cheating?","author":"Douglas McLennan","date":"June 29, 2025","format":false,"excerpt":"Throughout the digital age, Big Tech has promised us products that will make us more efficient and save time, which, it is assumed, is always an obvious good. It\u2019s a clich\u00e9 that tools shape the things we make. And through most of our history, better tools have helped us create\u2026","rel":"","context":"In &quot;arts &amp; tech&quot;","block_context":{"text":"arts &amp; tech","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/arts-tech"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/06\/hello-world-1333103_1280-1.jpg?fit=1000%2C586&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/06\/hello-world-1333103_1280-1.jpg?fit=1000%2C586&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/06\/hello-world-1333103_1280-1.jpg?fit=1000%2C586&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2025\/06\/hello-world-1333103_1280-1.jpg?fit=1000%2C586&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/posts\/2982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/comments?post=2982"}],"version-history":[{"count":3,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/posts\/2982\/revisions"}],"predecessor-version":[{"id":2986,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/posts\/2982\/revisions\/2986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/media\/2983"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/media?parent=2982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/categories?post=2982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/diacritical\/wp-json\/wp\/v2\/tags?post=2982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}