{"id":2147,"date":"2018-10-23T12:56:22","date_gmt":"2018-10-23T19:56:22","guid":{"rendered":"https:\/\/www.artsjournal.com\/diacritical\/?p=2147"},"modified":"2018-10-23T13:21:53","modified_gmt":"2018-10-23T20:21:53","slug":"what-if-disruption-was-just-a-tech-con-game","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/diacritical\/2018\/10\/what-if-disruption-was-just-a-tech-con-game.html","title":{"rendered":"What If Disruption Was Just A Tech Con Game?"},"content":{"rendered":"

\"\"<\/p>\n

The tide has turned on the tech revolution. Over the past year the breathless articles that used to accompany new tech innovations have dried up, replaced with dystopian concerns about the Dark Web, privacy, hacking, fake news, and the deadening and manipulative effects of social media addiction.<\/p>\n

Tech was going to disrupt everything<\/a>:<\/p>\n

\n

Even after the word lost its meaning from overuse, it still suffused our understanding of why the ground beneath our feet felt so shaky. They tried to freak us out and we believed them. Why wouldn\u2019t we? Their products were dazzling, sci-fi magic come to life. They transformed our days, our hours, our interior life. Fear of being stranded on \u201cthe wrong side,\u201d in turn, primed us to look to these world-beating companies to understand what comes next.<\/p>\n

It is only now, a decade after the financial crisis, that the American public seems to appreciate that what we thought was disruption worked more like extraction\u2014of our data, our attention, our time, our creativity, our content, our DNA, our homes, our cities, our relationships. The tech visionaries\u2019 predictions did not usher us into\u00a0the<\/em>\u00a0future, but rather\u00a0a<\/em>\u00a0future where they are kings.<\/p>\n<\/blockquote>\n

You could see it coming. Lonely voices in the beginning – Evgeny Morozov<\/a>, Jaron Lanier<\/a>, then Nicholas Carr<\/a>,\u00a0\u00a0Franklin Foer<\/a>\u00a0and others. Now it’s become an industry.<\/p>\n

\"\"<\/p>\n

Teens are not getting on Facebook, for the first time social media use is flattening or declining, and 42 percent of Facebook users said they took a break from the platform at least for a while in the past year. Pew reports that a growing number of those surveyed say they wouldn’t find it hard to give up social media.<\/p>\n

We all got addicted to free services on the web, not realizing that there wasn’t anything free about them, that our behavior, the data we generated while using the services, was actually the ultimate product. It’s not actually as diabolical as it seems. We’ve watched “free” TV and subsidized newspapers for years. But tech just found a more sophisticated way of being able to take advantage of it. DNA testing services and genealogy sites that are cheap to use aren’t actually making a living off your purchases of their services; they’re collecting your data and selling databases to their true clients.<\/p>\n

Tech business models fooled us into thinking we were the client, when in fact we were the product.<\/p>\n

So what to do about it? Look at the products you use and decide whether you care or not. Social media has changed how we think about privacy, and you might not care. On the other hand, if you’ve just had your credit cards exposed in a hack or you’re the victim of identity theft or you’re depressed because social media distraction has dulled your senses, you might.<\/p>\n

And meanwhile, on a bigger scale, the everything-wants-to-be-free ethos has ruined a lot of business models that support culture. WIth a new skepticism about tech disruption, we’re starting to see some industries – like music and publishing\u00a0 and newspapers – start to figure out how to get past this. But it’s going to take a while.<\/p>\n

Image: Pixabay<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The tide has turned on the tech revolution. Over the past year the breathless articles that used to accompany new tech innovations have dried up, replaced with dystopian concerns about the Dark Web, privacy, hacking, fake news, and the deadening and manipulative effects of social media addiction. Tech was going to disrupt everything: Even after […]<\/p>\n","protected":false},"author":1,"featured_media":2149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[15],"tags":[],"class_list":{"0":"post-2147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-tech","8":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2018\/10\/building-1647925_1280.jpg?fit=1280%2C720&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4ePZm-yD","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2771,"url":"https:\/\/www.artsjournal.com\/diacritical\/2024\/03\/how-subsidy-for-big-tech-wrecked-the-arts-and-journalism.html","url_meta":{"origin":2147,"position":0},"title":"How Subsidy for Big Tech Wrecked the Arts (and Journalism)","author":"Douglas McLennan","date":"March 5, 2024","format":false,"excerpt":"Companies like Netflix, Amazon, Facebook, Spotify, Apple and Google have subsidized what they offer (super-cheap or free content, faster service and better accessibility) to capture audience and attention in ways that have played havoc with culture producers and artists everywhere, whether or not they create on any of these platforms.","rel":"","context":"In "arts & tech"","block_context":{"text":"arts & tech","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/arts-tech"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/03\/seo-441400_1280-1.jpg?fit=1000%2C666&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/03\/seo-441400_1280-1.jpg?fit=1000%2C666&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/03\/seo-441400_1280-1.jpg?fit=1000%2C666&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/03\/seo-441400_1280-1.jpg?fit=1000%2C666&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2485,"url":"https:\/\/www.artsjournal.com\/diacritical\/2021\/08\/make-google-pay-for-content-hmnnn.html","url_meta":{"origin":2147,"position":1},"title":"Make Google Pay for Linking to Content? Hmnnn.","author":"Douglas McLennan","date":"August 28, 2021","format":false,"excerpt":"You might think this is just a journalism issue, but one can draw parallels of paying to read stories to paying for music streaming, which has not proven to \"pay off\" for the vast majority of musicians.","rel":"","context":"In "arts & tech"","block_context":{"text":"arts & tech","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/arts-tech"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2021\/08\/search-engine-76519_1280.jpg?fit=1000%2C548&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2021\/08\/search-engine-76519_1280.jpg?fit=1000%2C548&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2021\/08\/search-engine-76519_1280.jpg?fit=1000%2C548&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2021\/08\/search-engine-76519_1280.jpg?fit=1000%2C548&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":937,"url":"https:\/\/www.artsjournal.com\/diacritical\/2016\/08\/are-we-building-artistic-leadership.html","url_meta":{"origin":2147,"position":2},"title":"Are We Building Artistic Leadership?","author":"Douglas McLennan","date":"August 3, 2016","format":false,"excerpt":"Are the arts about selling tickets to shows or about art? Of course performances and exhibitions don't happen if they don't have money to be produced, but - as evidenced at an arts marketing conference where I recently spoke - the business of selling tickets seems often to determine the\u00a0measure\u2026","rel":"","context":"In "changing culture"","block_context":{"text":"changing culture","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/changing-culture"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/08\/Melbourne_buskers.jpg?fit=900%2C438&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/08\/Melbourne_buskers.jpg?fit=900%2C438&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/08\/Melbourne_buskers.jpg?fit=900%2C438&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/08\/Melbourne_buskers.jpg?fit=900%2C438&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":73,"url":"https:\/\/www.artsjournal.com\/diacritical\/2009\/04\/when_technology_blows_up_your.html","url_meta":{"origin":2147,"position":3},"title":"When Technology Blows Up Your Strategy","author":"Douglas McLennan","date":"April 5, 2009","format":false,"excerpt":"Often when people talk about using technology, what they're really talking about is platforms. A blog is a platform. A Facebook page is a platform. A YouTube channel is a platform. They aren't technology strategies. Platforms are constantly changing, and if you're locked into one, it's difficult to keep up\u2026","rel":"","context":"In "arts & tech"","block_context":{"text":"arts & tech","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/arts-tech"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2793,"url":"https:\/\/www.artsjournal.com\/diacritical\/2024\/03\/a-framework-for-thinking-about-disruption-of-the-arts-by-ai.html","url_meta":{"origin":2147,"position":4},"title":"A Framework for Thinking about Disruption of the Arts by AI","author":"Douglas McLennan","date":"March 30, 2024","format":false,"excerpt":"What would a strategy for the arts sector be for anticipating artificial intelligence, if consensus seems to be it will change everything?","rel":"","context":"In "arts & tech"","block_context":{"text":"arts & tech","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/arts-tech"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/03\/workshop-4863393_1280-1.jpg?fit=1000%2C579&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/03\/workshop-4863393_1280-1.jpg?fit=1000%2C579&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/03\/workshop-4863393_1280-1.jpg?fit=1000%2C579&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2024\/03\/workshop-4863393_1280-1.jpg?fit=1000%2C579&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":995,"url":"https:\/\/www.artsjournal.com\/diacritical\/2016\/08\/how-dance-will-help-teach-us-about-the-next-transformative-technology.html","url_meta":{"origin":2147,"position":5},"title":"How Dance Will Help Teach Us About The Next Transformative Technology","author":"Douglas McLennan","date":"August 22, 2016","format":false,"excerpt":"Dance is the most\u00a0physical art. 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