{"id":179,"date":"2011-12-06T12:49:14","date_gmt":"2011-12-06T20:49:14","guid":{"rendered":"http:\/\/www.artsjournal.com\/diacritical\/?p=179"},"modified":"2011-12-06T12:49:14","modified_gmt":"2011-12-06T20:49:14","slug":"do-you-want-to-be-my-cable-company-or-my-tv-provider","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/diacritical\/2011\/12\/do-you-want-to-be-my-cable-company-or-my-tv-provider.html","title":{"rendered":"Do you want to be my cable company or my TV provider?"},"content":{"rendered":"

\"\"<\/a>I pay my cable provider to supply me with TV.<\/p>\n

Since I don’t want to watch on my cable provider’s schedule I pay for Tivo. Since my cable provider doesn’t have all the movies I want to watch, I buy DVDs. I also have a Netflix subscription. Since I travel a lot I use Hulu.<\/p>\n

My cable provider isn’t cheap.<\/p>\n

My cable provider thinks the value it delivers is access to its pipe. But I don’t care about the pipe, I care about being able to see what I want to see. When I want to see it. And where I want to see it – on my TV, on my phone, on my tablet, on my computer.<\/p>\n

So does my cable provider want to be my cable provider or does it want to deliver me the TV I want where and when I want it? Companies like Netflix and Hulu don’t care where you watch; they’re about the content and where and when you watch doesn’t matter. YouTube is getting into premium content too<\/a>, available wherever you are.<\/p>\n

Cable is in a classic trap. Are you in the train business or are you in the transportation business? Are you in the newspaper business or are you in the ideas and information business? Are you in the theatre business or are you in the ideas and imagination business? It’s easy to mistake the vehicle for the product. The problem with vehicles is that they get traded in when better delivery systems come along.<\/p>\n","protected":false},"excerpt":{"rendered":"

I pay my cable provider to supply me with TV. Since I don’t want to watch on my cable provider’s schedule I pay for Tivo. Since my cable provider doesn’t have all the movies I want to watch, I buy DVDs. I also have a Netflix subscription. Since I travel a lot I use Hulu. […]<\/p>\n","protected":false},"author":1,"featured_media":181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[21],"tags":[],"class_list":{"0":"post-179","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture-business-models","8":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2011\/12\/tv.jpeg?fit=380%2C380&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4ePZm-2T","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":188,"url":"https:\/\/www.artsjournal.com\/diacritical\/2011\/12\/liquid-content.html","url_meta":{"origin":179,"position":0},"title":"Are you a Channel or are you a Library?","author":"Douglas McLennan","date":"December 14, 2011","format":false,"excerpt":"TV used to be an appointment medium. It's Thursday night at 8 and you're in front of the set watching or else you missed your favorite show. Then VCR's, DVD's and DVR's progressively pecked away at the appointment schedule. Many of us now wait till a show has aired and\u2026","rel":"","context":"In "culture business models"","block_context":{"text":"culture business models","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/culture-business-models"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2011\/12\/athenaeum-library2.jpeg?fit=634%2C382&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2011\/12\/athenaeum-library2.jpeg?fit=634%2C382&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2011\/12\/athenaeum-library2.jpeg?fit=634%2C382&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":74,"url":"https:\/\/www.artsjournal.com\/diacritical\/2009\/04\/the_ratings_trap.html","url_meta":{"origin":179,"position":1},"title":"Half-Way Strategies That Appeal To No One","author":"Douglas McLennan","date":"April 6, 2009","format":false,"excerpt":"The hottest show on cable news right now is Glenn Beck's program, which debuted on Fox News a few months ago. If you haven't seen Stephen Colbert's send-up of him, check this out: The Colbert ReportMon - Thurs 11:30pm \/ 10:30cThe 10.31 Projectcomedycentral.comColbert Report Full EpisodesPolitical HumorNASA Name Contest Beck\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.artsjournal.com\/diacritical\/2009\/04\/the_ratings_trap.html#comments"},"img":{"alt_text":"newsratings.JPG","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/newsratings.JPG?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1078,"url":"https:\/\/www.artsjournal.com\/diacritical\/2016\/08\/tv-dying-video-streaming-surging-so-this-is-how-people-are-getting-their-news-uh-oh.html","url_meta":{"origin":179,"position":2},"title":"TV Dying, Video Streaming Surging – So This Is How People Are Getting Their News (Uh-Oh)","author":"Douglas McLennan","date":"August 30, 2016","format":false,"excerpt":"A flood of stories this week show how TV is dying and video is on the rise. You think changing audience behavior is tough on arts organizations? Try it when you're a multi-billion-dollar conglomerate like NBCUniversal Comcast or Verizon. Olympics TV ratings were down 18% from 2012. NBC had paid\u2026","rel":"","context":"In "arts & tech"","block_context":{"text":"arts & tech","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/arts-tech"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/08\/The-revolt-against-mainstream-media-news-BBC-News.png?fit=948%2C526&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/08\/The-revolt-against-mainstream-media-news-BBC-News.png?fit=948%2C526&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/08\/The-revolt-against-mainstream-media-news-BBC-News.png?fit=948%2C526&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2016\/08\/The-revolt-against-mainstream-media-news-BBC-News.png?fit=948%2C526&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":116,"url":"https:\/\/www.artsjournal.com\/diacritical\/2009\/06\/the_text_revolution_-_why_text.html","url_meta":{"origin":179,"position":3},"title":"The Text Revolution – Why Text Is More Efficient Than TV","author":"Douglas McLennan","date":"June 21, 2009","format":false,"excerpt":"In the TV Age the tube has dominated breaking news. Watching crucial moments of a big dramatic story on TV can be compelling, and the TV news audience has dwarfed newspaper readership. It is accepted wisdom that TV owns the dramatic breaking story; newspapers bat cleanup.But maybe not. Watch a\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"twitterIran-2.jpg","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/twitterIran-2.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2575,"url":"https:\/\/www.artsjournal.com\/diacritical\/2022\/05\/the-undertow-subscriptions-are-the-new-business-model-of-choice-so-why-are-subscriptions-failing-in-the-arts.html","url_meta":{"origin":179,"position":4},"title":"The UnderTow: Subscriptions are the New Business Model of Choice. So Why are Subscriptions Failing in the Arts?","author":"Douglas McLennan","date":"May 23, 2022","format":false,"excerpt":"Is it the subscription model that\u2019s not working or is it the way the arts do subscriptions?","rel":"","context":"In "arts and business"","block_context":{"text":"arts and business","link":"https:\/\/www.artsjournal.com\/diacritical\/category\/arts-and-business"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2022\/05\/internet-g9c37e8faa_1280.jpg?fit=1200%2C733&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2022\/05\/internet-g9c37e8faa_1280.jpg?fit=1200%2C733&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2022\/05\/internet-g9c37e8faa_1280.jpg?fit=1200%2C733&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2022\/05\/internet-g9c37e8faa_1280.jpg?fit=1200%2C733&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/wordpress\/wp-content\/uploads\/2022\/05\/internet-g9c37e8faa_1280.jpg?fit=1200%2C733&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":923,"url":"https:\/\/www.artsjournal.com\/diacritical\/2016\/07\/our-dont-miss-stories-from-last-weeks-artsjournal-musical-prime-minister-edition.html","url_meta":{"origin":179,"position":5},"title":"Our Don’t-Miss Stories From Last Week’s ArtsJournal: Musical Prime Minister Edition","author":"Douglas McLennan","date":"July 17, 2016","format":false,"excerpt":"This week: A penetrating portrait of artist Chuck Close, a reality check on meritocracy as a concept, a look at anger and our access to visceral emotion in a media-saturated world, the enduring meritocracy of the Emmy as measure of success, and a Prime Minister exits stage right, humming. 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