{"id":133,"date":"2010-04-18T07:15:03","date_gmt":"2010-04-18T07:15:03","guid":{"rendered":"http:\/\/www.artsjournal.com\/diacritical\/wp\/2010\/04\/how_many_true_fans_do_you_have\/"},"modified":"2010-04-18T07:15:03","modified_gmt":"2010-04-18T07:15:03","slug":"how_many_true_fans_do_you_have","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/diacritical\/2010\/04\/how_many_true_fans_do_you_have.html","title":{"rendered":"How many True Fans do you have?"},"content":{"rendered":"

How do you make a living as an artist? In the old mass-culture model you needed a distribution and marketing engine that could fire up on your behalf to reach as many people as possible. Sell a million albums and if your take after the record company, agents and managers get their share is a buck or two, you’re doing pretty well. <\/p>\n

In the new economy, how many fans do you need to make a living? If you can produce and distribute your own work, Kevin Kelly suggests<\/a>, all you need is 1000 true fans. <\/p>\n

Instead of trying to reach the narrow and
\nunlikely peaks of platinum hits, bestseller blockbusters, and celebrity
\nstatus, they can aim for direct connection with 1,000 True Fans. It’s a
\nmuch saner destination to hope for. You make a living instead of a
\nfortune. You are surrounded not by fad and fashionable infatuation, but
\nby True Fans. And you are much more likely to actually arrive there.<\/p>\n

\nAssume conservatively that your True Fans will each spend one day’s
\nwages per year in support of what you do. That “one-day-wage” is an
\naverage, because of course your truest fans will spend a lot more than
\nthat.  Let’s peg that per diem<\/em> each True Fan spends at $100 per
\nyear. If you have 1,000 fans that sums up to $100,000 per year, which
\nminus some modest expenses, is a living for most folks.\n<\/p>\n

One thousand is a feasible number. You could count to 1,000. If you
\nadded one fan a day, it would take only three years. True Fanship is
\ndoable. Pleasing a True Fan is pleasurable, and invigorating. It rewards
\nthe artist to remain true, to focus on the unique aspects of their
\nwork, the qualities that True Fans appreciate.
\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

How do you make a living as an artist? In the old mass-culture model you needed a distribution and marketing engine that could fire up on your behalf to reach as many people as possible. Sell a million albums and if your take after the record company, agents and managers get their share is a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[21],"tags":[],"class_list":{"0":"post-133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-culture-business-models","7":"entry"},"yoast_head":"\nHow many True Fans do you have? - diacritical<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.artsjournal.com\/diacritical\/2010\/04\/how_many_true_fans_do_you_have.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How many True Fans do you have? - diacritical\" \/>\n<meta property=\"og:description\" content=\"How do you make a living as an artist? 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