{"id":120,"date":"2009-06-24T19:56:27","date_gmt":"2009-06-24T19:56:27","guid":{"rendered":"http:\/\/www.artsjournal.com\/diacritical\/wp\/2009\/06\/microsoft_ceo_predicts_all_new\/"},"modified":"2009-06-24T19:56:27","modified_gmt":"2009-06-24T19:56:27","slug":"microsoft_ceo_predicts_all_new","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/diacritical\/2009\/06\/microsoft_ceo_predicts_all_new.html","title":{"rendered":"Microsoft CEO Predicts All News Content Online In 10 Years"},"content":{"rendered":"

Steve Ballmer, speaking at the Cannes Lions Advertising Festiva<\/a>l, said he doesn’t see a recovery for the news industry after the recession:<\/p>\n

“I don’t think we are in a recession, I think we have reset,” he said.
\n“A recession implies recovery [to pre-recession levels] and for
\nplanning purposes I don’t think we will. We have reset and won’t
\nrebound and re-grow.”<\/p><\/blockquote>\n

So how will we get our news? <\/p>\n

\n

“All content consumed will be digital, we can [only] debate if that may be in one, two, five or 10 years,” added Ballmer.<\/p>\n

“There won’t be [only traditional] newspapers<\/a>,
\nmagazines and TV programmes. There won’t be [only] personal, social
\ncommunications offline and separate. In 10 years it will all be online.
\nStatic content won’t cut it in the future,” he added.<\/p>\n<\/blockquote>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Steve Ballmer, speaking at the Cannes Lions Advertising Festival, said he doesn’t see a recovery for the news industry after the recession: “I don’t think we are in a recession, I think we have reset,” he said. “A recession implies recovery [to pre-recession levels] and for planning purposes I don’t think we will. We have […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-120","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4ePZm-1W","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":63,"url":"https:\/\/www.artsjournal.com\/diacritical\/2009\/03\/for_every_door_that_closes.html","url_meta":{"origin":120,"position":0},"title":"For every door that closes…","author":"Douglas McLennan","date":"March 24, 2009","format":false,"excerpt":"ArtsJournal has been a bit depressing lately. Day after day, there's news of cuts in public funding\u00a0 arts organizations cutting back, retrenching, or going out of business. Growing numbers of unemployed artists. These links from just the past week or so.And yet, I keep hearing other stories arts organizations holding\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":62,"url":"https:\/\/www.artsjournal.com\/diacritical\/2009\/03\/the_npr_conundrum.html","url_meta":{"origin":120,"position":1},"title":"The NPR Conundrum","author":"Douglas McLennan","date":"March 24, 2009","format":false,"excerpt":"The Washington Post reports this morning that NPR's audience has grown about 47 percent in this decade. A pretty nice bump. But NPR is still having to cut as its income declines in the recession. As for longer-term prospects, NPR stands in a pretty interesting space. 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Harlequin Enterprises, the queen of the romance world, reported that fourth-quarter earnings were up 32 percent over the same period a year earlier, and Donna Hayes, Harlequin's chief executive, said that sales\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.artsjournal.com\/diacritical\/2009\/04\/while_the_recession_might_be.html#comments"},"img":{"alt_text":"harlequinfeature.JPG","src":"https:\/\/i0.wp.com\/www.artsjournal.com\/diacritical\/harlequinfeature.JPG?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":103,"url":"https:\/\/www.artsjournal.com\/diacritical\/2009\/05\/incremental_arts_incremental_a.html","url_meta":{"origin":120,"position":5},"title":"Incremental Arts. Incremental Arts Journalism?","author":"Douglas McLennan","date":"May 5, 2009","format":false,"excerpt":"A few years ago I was hired to consult on a national radio show to develop a plan for covering the arts. 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