{"id":110,"date":"2009-06-03T22:12:22","date_gmt":"2009-06-03T22:12:22","guid":{"rendered":"http:\/\/www.artsjournal.com\/diacritical\/wp\/2009\/06\/of_rocket_science_and_making_m\/"},"modified":"2009-06-03T22:12:22","modified_gmt":"2009-06-03T22:12:22","slug":"of_rocket_science_and_making_m","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/diacritical\/2009\/06\/of_rocket_science_and_making_m.html","title":{"rendered":"Of Rocket Science And Making Money On Journalism"},"content":{"rendered":"

Further to yesterday’s post on how newspapers ought to expand their definition of news to make money comes this post by Steve Outing, suggesting such a strategy<\/a>:<\/p>\n

\n

The way for newspapers to charge for content is not rocket science.
\nThey must create new types of high-value, probably niche, content,
\ncommunities, and\/or services that are unique enough that people will be
\nwilling to pay for them. That’s tricky when your newspaper has laid off
\na big chunk of its editorial staff. But if it’s shedded stuff that
\nothers do better on the web — no more local movie critic, TV editor,
\nbooks editor, etc. — then perhaps there can be room to rethink what a
\n“newspaper” is about and start creating new content and services that
\nbreak out of the newspaper box.<\/p>\n

Newspapers have already lost many of the things they used to do to
\nnational web players that do a better job and can serve local
\naudiences. The discussion now should be on what new things a newsroom
\nfull of journalists can do that are outside what we’ve known and
\nvaluable enough to get people to pull out their credit cards.<\/p>\n<\/blockquote>\n

Last week executives from major newspaper chains met secretly (yeah, right) in Chicago to discuss putting their content behind pay walls, taking care of course to not collude on price fixing (of course). So apparently by the end of the year several chains will ask us to pay to read their product. There have been many critiques of this idea (Scott Rosenberg has a great roundup<\/a> here). Outing also makes a great observation about the faultiness of the conceptual thinking behind pay-per-view: <\/p>\n

\n

In an era when people expect news to reach them in many ways, in many
\nformats, and on many devices, it’s anachronistic to return to
\npublishing news on one medium primarily and handicapping distribution
\non digital media forms, like the web, where different rules apply.<\/p>\n<\/blockquote>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Further to yesterday’s post on how newspapers ought to expand their definition of news to make money comes this post by Steve Outing, suggesting such a strategy: The way for newspapers to charge for content is not rocket science. 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