{"version":"1.0","provider_name":"diacritical","provider_url":"https:\/\/www.artsjournal.com\/diacritical","author_name":"Douglas McLennan","author_url":"https:\/\/www.artsjournal.com\/diacritical\/author\/dmclennan","title":"The Tyranny of Choice - diacritical","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"eob3ejv0Sf\"><a href=\"https:\/\/www.artsjournal.com\/diacritical\/2009\/07\/the_tyranny_of_choice.html\">The Tyranny of Choice<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.artsjournal.com\/diacritical\/2009\/07\/the_tyranny_of_choice.html\/embed#?secret=eob3ejv0Sf\" width=\"600\" height=\"338\" title=\"&#8220;The Tyranny of Choice&#8221; &#8212; diacritical\" data-secret=\"eob3ejv0Sf\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.artsjournal.com\/diacritical\/wordpress\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Choice is good right? Malcom Gladwell does a great talk on how Howard Moskowitz revolutionized marketing by understanding the dynamics of choice. His example here is spaghetti sauce. Traditional marketing strategy had been to get together focus groups and ask them what they liked in a good sauce. Then groups were asked what characteristics they [&hellip;]"}