A tall latte with skim milk, no side order of crap, please

Through its new coffee-and-pop-culture marketing program, Starbucks has succeeded in selling 45,000 copies of Mitch Albom's new book, For One More Day. Bookstores immediately responded by watering down and over-sweetening all the coffee they sell.

October 27, 2006 9:23 AM | | Comments (2)



And I've had so many lattes that I'm seeing double. Oh, wait a minute. You did double post. Maybe you thought that "dreadful" was too harsh a word and replaced it with "new".

I have also commented extensively about Starbucks' inordinate fondness for Mr. Albom's, ahem, writing. Have a look at the New York Times article about Starbucks and their forays into "culture", which include Mr. Albom's oeuvre. If you want to see me in full rant, read my blog (or don't--I don't mean to plug meself here.)
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