{"id":46,"date":"2011-10-11T21:14:25","date_gmt":"2011-10-12T04:14:25","guid":{"rendered":"http:\/\/www.artsjournal.com\/audience\/?p=46"},"modified":"2011-10-11T21:14:25","modified_gmt":"2011-10-12T04:14:25","slug":"when-youve-got-the-big-mo","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/audience\/2011\/10\/when-youve-got-the-big-mo\/","title":{"rendered":"When You’ve Got “The Big Mo”"},"content":{"rendered":"
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Arizona Republic, October 9, 2011<\/dd>\n<\/dl>\n

Last weekend, the\u00a0Arizona Diamondbacks\u00a0completed an\u00a0unexpected (but highly entertaining) worst-to-first season transformation.\u00a0 Though they exited in the\u00a0first round of the Major League Baseball playoffs,\u00a0they left the field with\u00a0undeniable momentum that\u00a0will\u00a0carry their ticket sales strongly\u00a0into next year.<\/p>\n<\/div>\n<\/div>\n

Let’s face it, there’s real audience development power in being able to combine a\u00a0full page and heartfelt\u00a0“Thank You Fans!” ad\u00a0with a message that sells next year’s season\u00a0tickets.\u00a0\u00a0<\/p>\n

On the field and in the box office,\u00a0sports teams truly\u00a0appreciate and respect\u00a0the power of\u00a0MOMENTUM.<\/strong><\/p>\n

Does that translate to the arts & cultural sector?\u00a0 I wonder.\u00a0 Will you help me find out?<\/p>\n

These are, of course,\u00a0tough times for many.\u00a0 So\u00a0let’s challenge ourselves\u00a0to find\u00a0a big bunch of\u00a0great examples of arts & cultural organizations that, despite the odds, are taking action today in ways that will generate momentum for the future.\u00a0\u00a0Do you KNOW such an organization?\u00a0 Are you\u00a0WITH such\u00a0an organization?<\/p>\n

Let’s compile that list together – right here!\u00a0<\/p>\n

Please let me invite you to\u00a0LEAVE A COMMENT on this blog post (e-mail subscribers click here<\/a>) and for each organization\u00a0offer\u00a0ONE practical\u00a0insight into\u00a0what they\/you are doing to appreciate and respect the power of momentum.\u00a0 <\/strong>(Be sure to introduce yourself and the organization!)\u00a0 What we really want to know is this:\u00a0 What\u00a0is a worthwhile effort that\u00a0you can\u00a0make\u00a0NOW that will carry your organization\u00a0forward STRONGLY\u00a0into your next season?<\/strong><\/p>\n

Sometimes\u00a0a major transformation\u00a0hinges on finding the spark of momentum<\/em><\/strong>.\u00a0 Let’s find and showcase\u00a0some\u00a0right now!<\/p>\n

# # #\u00a0<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Arizona Republic, October 9, 2011 Last weekend, the\u00a0Arizona Diamondbacks\u00a0completed an\u00a0unexpected (but highly entertaining) worst-to-first season transformation.\u00a0 Though they exited in the\u00a0first round of the Major League Baseball playoffs,\u00a0they left the field with\u00a0undeniable momentum that\u00a0will\u00a0carry their ticket sales strongly\u00a0into next year. Let’s face it, there’s real audience development power in being able to combine a\u00a0full page […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8,7],"tags":[10,11,33,9,32,12],"class_list":{"0":"post-46","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-morale","8":"tag-arts","9":"tag-arts-marketing","10":"tag-best-practices","11":"tag-momentum","12":"tag-morale","13":"tag-sports","14":"entry","15":"has-post-thumbnail"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}