{"id":2443,"date":"2017-01-09T22:36:31","date_gmt":"2017-01-10T05:36:31","guid":{"rendered":"http:\/\/www.artsjournal.com\/audience\/?p=2443"},"modified":"2017-01-10T09:20:04","modified_gmt":"2017-01-10T16:20:04","slug":"swot-what","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/audience\/2017\/01\/swot-what\/","title":{"rendered":"SWOT + What?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2448\" src=\"https:\/\/www.artsjournal.com\/audience\/wp-content\/uploads\/2017\/01\/what-is-swot-analysis-370x215.jpg\" alt=\"\" width=\"370\" height=\"215\" srcset=\"https:\/\/www.artsjournal.com\/audience\/wp-content\/uploads\/2017\/01\/what-is-swot-analysis-370x215.jpg 370w, https:\/\/www.artsjournal.com\/audience\/wp-content\/uploads\/2017\/01\/what-is-swot-analysis-370x215-300x174.jpg 300w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/>The SWOT analysis is a well-known and highly valuable tool for strategic planning.<\/p>\n<ul>\n<li><strong>Strengths<\/strong> &#8211;\u00a0What do we do better than others?<\/li>\n<li><strong>Weaknesses<\/strong> &#8211; What could we improve (or what should we avoid)?<\/li>\n<li><strong>Opportunities<\/strong> &#8211; What new ideas deserve to be explored?<\/li>\n<li><strong>Threats<\/strong> &#8211; What challenges may interfere with our plans?<\/li>\n<\/ul>\n<p>To understand what&#8217;s &#8220;internal&#8221; to our organizations, we study the assessment of our own strengths &amp; weaknesses. \u00a0The examination of opportunities &amp; threats reveals the &#8220;external&#8221; environment in which our organizations exist.<\/p>\n<p>Yet, I&#8217;ve found that there are four additional questions that deserve to be asked whenever undertaking a SWOT analysis:<\/p>\n<ul>\n<li><strong>What is Sacred?<\/strong> &#8211; Strategic planning has the potential to be wildly creative and bold. \u00a0But before we talk about any of that, what should be considered to be sacred and unchangeable?<\/li>\n<li><strong>What would be Wonderful?<\/strong> &#8211; What is something we might accomplish that would bring significant value to our audiences, stakeholders and community?<\/li>\n<li><strong>What are we Over?<\/strong>\u00a0 What beliefs, practices or projects are we prepared to conclude, terminate, end and be done with?<\/li>\n<li><strong>Who should be on our Team?<\/strong> &#8211; What other people, organizations and companies share our objectives and values? \u00a0How might we involve them in our strategic planning process?<\/li>\n<\/ul>\n<p>It&#8217;s helpful to think of these as the SECOND SWOT analysis &#8211; and they inspire us to see the world in less binary ways than traditional SWOT.<\/p>\n<ul>\n<li><strong>Sacred<\/strong> &#8211; Reaffirms the essential core of an organization&#8217;s mission.<\/li>\n<li><strong>Wonderful<\/strong> &#8211; Ignites the imagination for all that&#8217;s possible.<\/li>\n<li><strong>Over<\/strong> &#8211; Creates the capacity needed to adjust and advance in new directions<\/li>\n<li><strong>Team<\/strong> &#8211; Recognizes that the virtue of a strategic plan is not just its ideas, but also the ability to marshal the people and resources necessary to accomplish them.<\/li>\n<\/ul>\n<p>The next time someone asks for a SWOT analysis, I invite you to &#8220;double down&#8221; with the Second SWOT. \u00a0I bet you&#8217;ll find it especially valuable.<\/p>\n<p># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The SWOT analysis is a well-known and highly valuable tool for strategic planning. Strengths &#8211;\u00a0What do we do better than others? Weaknesses &#8211; What could we improve (or what should we avoid)? Opportunities &#8211; What new ideas deserve to be explored? Threats &#8211; What challenges may interfere with our plans? To understand what&#8217;s &#8220;internal&#8221; to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8,43,4,25],"tags":[],"class_list":{"0":"post-2443","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-leadership","8":"category-strategy","9":"category-value","10":"entry","11":"has-post-thumbnail"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts\/2443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/comments?post=2443"}],"version-history":[{"count":5,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts\/2443\/revisions"}],"predecessor-version":[{"id":2451,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts\/2443\/revisions\/2451"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/media?parent=2443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/categories?post=2443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/tags?post=2443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}