{"id":2237,"date":"2014-06-09T16:23:50","date_gmt":"2014-06-09T23:23:50","guid":{"rendered":"http:\/\/www.artsjournal.com\/audience\/?p=2237"},"modified":"2014-06-09T16:37:07","modified_gmt":"2014-06-09T23:37:07","slug":"speaking-writing-and-a-little-arts-marketing-haiku","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/audience\/2014\/06\/speaking-writing-and-a-little-arts-marketing-haiku\/","title":{"rendered":"Speaking, Writing and a little Arts Marketing Haiku"},"content":{"rendered":"

\"Southwest\"I can rub my tummy and pat my head.<\/p>\n

I always thought that the list of things I can do simultaneously was vast. Chew gum and walk? \u00a0Yes. Watch Netflix on my iPhone while jogging on the treadmill at the gym? \u00a0Sure did – for the entire administration of Jed Bartlet, no less! \u00a0Play a round of Facebook Scrabble while doing just about anything else (except DRIVING, of course)<\/em> – Absolutely!<\/p>\n

So, I was shocked and dismayed to discover that I do not possess the capacity simultaneously SPEAK and WRITE.<\/p>\n

If this blog has been a little sparse, know that for the last 8 months, know that I’ve been on a speaking tour<\/a><\/strong> in which I presented my Audiences Everywhere\u2122 workshop<\/span><\/a><\/strong>\u00a023 times in cities all across the US and Canada.<\/p>\n

Crisscrossing the continent multiple times – and having the precious opportunity to visit with more than 2,000 leaders of arts & cultural organizations – my plan was to use the ample travel time (i.e. waiting in airports & traveling on airplanes) to reflect on the conversations engaged and the discoveries made – and immediately share those thoughts on this blog.<\/p>\n

In retrospect, I hadn’t quite considered the significance of these factors: \u00a0fatigue, hunger, the stress of making tight flight connections, leg room (i.e. the lack thereof), the paucity of electrical outlets plus and, once on board, a dread phobia that my seatmate (or I) will spill his\/her (my) beverage all over my laptop.<\/p>\n

So, SPEAKING and WRITING – nope, I just can’t do them both at the same time.<\/p>\n

Fortunately, I wasn’t just accumulating frequent flyer miles (and about 12 lbs from airport food). \u00a0I’ve gathered a wealth of insights, examples and connections and now that my travels have paused (for just for a little while) I’m really looking forward to WRITING about them here.<\/p>\n

As you might imagine, there are challenges & frustrations aplenty out there among organizations facing dire challenges in marketing and audience development. \u00a0Yet, there are also numerous bright spots – people who are reinventing themselves and their organizations in profound and exciting ways.<\/p>\n

Last February, I wrote that “The Great Hibernation is Over”<\/a>\u00a0and that “possibilities are again in season.”<\/strong> <\/em>\u00a0\u00a0 I return from my travels more convinced of this than ever and I look forward to sharing insights, highlighting innovators and, most of all, helping YOU find the strength and resources to advance YOUR organization’s greatest ambitions.<\/strong><\/p>\n

More soon!<\/p>\n

—<\/p>\n

One more thing… \u00a0 Occasionally stuck in a middle seat, I found solace deep within my iPhone – meditating on the kinds of things that arts marketers think about in their deepest souls. \u00a0With a nod to Yogi Berra for the first one, I offer a selection of Arts Marketing Haiku:<\/p>\n

Hear the audience.
\nNobody’s gonna stop them.
\nThey don’t want to come.<\/p>\n

The only thing worse
\nthan having nobody come:
\nThe wrong audience.<\/p>\n

The virtue of art,
\nSacred and unbend-able.
\nExcept for cash flow.<\/p>\n

After the applause
\nOne experience lingers:
\nAchieving Budget.<\/p>\n

Nobody’s coming.
\nYour new website contains a
\nHyperlink Typo.<\/p>\n

The sum of culture
\nand creative achievement:
\nThe Season Brochure.<\/p><\/blockquote>\n

# # #<\/p>\n","protected":false},"excerpt":{"rendered":"

I can rub my tummy and pat my head. I always thought that the list of things I can do simultaneously was vast. Chew gum and walk? \u00a0Yes. Watch Netflix on my iPhone while jogging on the treadmill at the gym? \u00a0Sure did – for the entire administration of Jed Bartlet, no less! \u00a0Play a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[24,34,23,27],"tags":[],"class_list":{"0":"post-2237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-bright-ideas","7":"category-marketing","8":"category-mission","9":"category-participation","10":"entry","11":"has-post-thumbnail"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts\/2237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/comments?post=2237"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts\/2237\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/media?parent=2237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/categories?post=2237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/tags?post=2237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}