{"id":2143,"date":"2013-09-24T17:56:38","date_gmt":"2013-09-25T00:56:38","guid":{"rendered":"http:\/\/www.artsjournal.com\/audience\/?p=2143"},"modified":"2013-09-24T18:00:17","modified_gmt":"2013-09-25T01:00:17","slug":"lab-tests-assess-health-of-arts-cultural-organizations","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/audience\/2013\/09\/lab-tests-assess-health-of-arts-cultural-organizations\/","title":{"rendered":"“Lab Tests” Assess Health of Arts & Cultural Organizations"},"content":{"rendered":"

In one of my favorite Star Trek<\/a> (original series) moments, Dr. McCoy eschews his abundant technology and tells a reluctant patient to open his mouth, “The machine is capable of almost anything but I’ll still put my trust in a\u00a0healthy\u00a0set of\u00a0tonsils.”<\/em><\/strong><\/p>\n

\"Analysis\"Today’s arts & cultural organizations would be wise to do the same.<\/p>\n

While the analytic capabilities of so many websites and ticketing systems are immense, it’s not unusual for arts & cultural leaders to admit that they have neither the time, skill or inclination to use those capabilities to track their organizations’ efforts, results and trends.<\/p>\n

That’s the state of our “big data<\/a>” society: \u00a0So much knowledge yet so little wisdom.<\/p>\n

So, I make this statement without snark, sass or sarcasm: Don’t feel bad. \u00a0You shouldn’t have to.<\/strong><\/p>\n

In fact, I have a theory that I’d like to test…<\/p>\n

In my Audience Avenue<\/a><\/strong>, LLC practice, I am developing a “lab test” by which a performing arts organization would supply certain basic information (2-3 years of ticket sales reports, for example) – from which I would prepare an insightful<\/em><\/strong> and actionable<\/strong><\/em> evaluation of that organization’s most profound ticket sales and marketing challenges.<\/p>\n

I have already developed a prototype with performs 10-12 detailed analyses – all related to your organization’s ticket sales results.<\/p>\n

Now, I’m looking for up to 6 organizations that would like to help me test it.<\/span><\/strong><\/p>\n

If you meet these criteria, I’d love to hear from you:<\/p>\n