{"id":1719,"date":"2013-06-03T14:36:32","date_gmt":"2013-06-03T21:36:32","guid":{"rendered":"http:\/\/www.artsjournal.com\/audience\/?p=1719"},"modified":"2013-06-03T14:36:32","modified_gmt":"2013-06-03T21:36:32","slug":"massive-on-line-library-of-arts-marketing-resources","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/audience\/2013\/06\/massive-on-line-library-of-arts-marketing-resources\/","title":{"rendered":"Massive On-Line Library of Arts Marketing Resources"},"content":{"rendered":"<p><em><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1721\" alt=\"library\" src=\"https:\/\/www.artsjournal.com\/audience\/wp-content\/uploads\/2013\/06\/library-300x200.jpg\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.artsjournal.com\/audience\/wp-content\/uploads\/2013\/06\/library-300x200.jpg 300w, https:\/\/www.artsjournal.com\/audience\/wp-content\/uploads\/2013\/06\/library-500x333.jpg 500w, https:\/\/www.artsjournal.com\/audience\/wp-content\/uploads\/2013\/06\/library.jpg 940w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/strong><\/em>You&#8217;ll never have to start &#8220;from scratch&#8221; again.<\/p>\n<p><strong>Have you heard of the massive on-line library that collects, evaluates, catalogs and shares <em>high-quality\/<\/em><em>non-proprietary<\/em> work samples among nonprofit arts &amp; cultural organizations?<\/strong><\/p>\n<p>Recognizing that 1) so many of the administrative, marketing and fundraising staff of arts &amp; cultural organizations arrive at their positions from OUTSIDE the sector and without any specific arts &amp; culture-oriented training, and 2) that arts &amp; cultural organizations in so many communities face similar challenges, the establishment of a curated on-line library provides a powerful resource to learn from, emulate and build upon the experiences &amp; accomplishments of others.<\/p>\n<p>Among the library&#8217;s searchable<em> (i.e. budget, size, genre, situation and more)<\/em>\u00a0resources:<\/p>\n<ul>\n<li>Marketing Plans<\/li>\n<li>Audience Surveys<\/li>\n<li>Direct Mail &amp; Advertising Campaigns<\/li>\n<li>Grant Proposals<\/li>\n<li>Strategic Plans<\/li>\n<li>Research &amp; Position Papers<\/li>\n<li>Press Releases<\/li>\n<li>Videos, Powerpoints and Scripts of Presentations to City Councils\/Municipalities<\/li>\n<li>Annual Reports<\/li>\n<li>Staff and Board Training Materials<\/li>\n<\/ul>\n<p><em><strong>Why haven&#8217;t you heard of it?<\/strong><\/em><\/p>\n<p>Because it doesn&#8217;t exist. \u00a0Yet.<\/p>\n<p><strong>But it could. \u00a0DO YOU THINK IT SHOULD!?!<\/strong><\/p>\n<p>If you&#8217;re interested in helping make this happen &#8211; drop me a note: \u00a0<strong><a href=\"mailto:matt@audienceavenue.com\" target=\"_blank\">Matt@AudienceAvenue.com<\/a><\/strong><\/p>\n<p># # #<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ll never have to start &#8220;from scratch&#8221; again. Have you heard of the massive on-line library that collects, evaluates, catalogs and shares high-quality\/non-proprietary work samples among nonprofit arts &amp; cultural organizations? Recognizing that 1) so many of the administrative, marketing and fundraising staff of arts &amp; cultural organizations arrive at their positions from OUTSIDE the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[26,34,1],"tags":[],"class_list":{"0":"post-1719","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-innovation","7":"category-marketing","8":"category-uncategorized","9":"entry","10":"has-post-thumbnail"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts\/1719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/comments?post=1719"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts\/1719\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/media?parent=1719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/categories?post=1719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/tags?post=1719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}