pathways<\/strong>, on-ramps, entrances, channels, passages, approaches, avenues, openings and routes (to name but a few).<\/p>\n\u201cYou know,\u201d he said as his eyes wandered upward in thought, \u201cThe limitation of all of those metaphors is that they reflect the increasingly antiquated expectation that audiences must always come to us.\u00a0 Some of the most important audience development we do involves our shows performing in gymnacafatoriums<\/i> all over the country.\u201d<\/p>\n
I admire that word.\u00a0 I love what it represents.<\/p>\n
It reflects the genuine, flexible and wholeheartedly outbound spirit of a passionate theatre company that understands that the pursuit of audience development isn’t merely a marketing initiative.\u00a0 That unique word (a compilation of gymnasium, cafeteria & auditorium,<\/strong><\/em> in case you haven’t already figured it out) embodies the breadth and purposefulness of this company’s efforts to engage audiences in its live theatre experience wherever it can gather them.<\/i><\/b><\/p>\nInteresting Question:<\/strong> \u00a0Does YOUR organization employ a vocabulary that so keenly reflects it’s understanding and facility to address the pathways of audience engagement?<\/p>\n# # #<\/p>\n","protected":false},"excerpt":{"rendered":"
The word rolled off his tongue so easily, I almost didn’t catch it. Steve Martin is the Managing Director of Childsplay, the renowned professional theatre company here in the Phoenix area whose chosen audience is children. We were discussing the evolving nature of the cause of \u201caudience development\u201d and the various implications of its growing […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8,26,34,7,4],"tags":[],"class_list":{"0":"post-1597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-innovation","8":"category-marketing","9":"category-morale","10":"category-strategy","11":"entry","12":"has-post-thumbnail"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts\/1597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/comments?post=1597"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/posts\/1597\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/media?parent=1597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/categories?post=1597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/audience\/wp-json\/wp\/v2\/tags?post=1597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Pathways](\"https:\/\/www.artsjournal.com\/audience\/wp-content\/uploads\/2013\/04\/Pathways-2-295x300.jpg\")
The word rolled off his tongue so easily, I almost didn’t catch it.<\/p>\n