The Fundamentals of an Audience Development Plan
The goal of arts & cultural marketing is “butts in seats.” So it generally follows that the goal of audience development is to put “more butts in seats” and/or “different butts in seats.” Marketers are necessarily focused on “picking the low hanging fruit.” The best marketing plans present finely tuned and adaptable strategies for optimizing … Continue reading The Fundamentals of an Audience Development Plan
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