{"id":939,"date":"2006-08-28T08:56:27","date_gmt":"2006-08-28T15:56:27","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2006\/08\/it_turns_out_everybody_wants_t\/"},"modified":"2006-08-28T08:56:27","modified_gmt":"2006-08-28T15:56:27","slug":"it_turns_out_everybody_wants_t","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/it_turns_out_everybody_wants_t.php","title":{"rendered":"It turns out EVERYBODY wants to be flexible"},"content":{"rendered":"

Management and marketing consulting firm AMS Planning & Research has a new on-line newsletter<\/a> with knowledge nuggets mined from their work in the arts. Of particular interest in this article<\/a> on the subtleties of single ticket and subscription buyers.<\/p>\n

The common wisdom about the two groups has been that single-ticket buyers value flexibility over all…willing to lose the best seat and the best price to keep their schedules clear. But, AMS has discovered that even subscribers value flexibility, although defined slightly differently:<\/p>\n


\nSingle ticket buyers we interviewed preferred a high level of flexibility — in terms of both what they bought and when they bought it. But subscribers also sought flexibility — to better incorporate performance events into their busy and unpredictable schedules while still availing themselves of the benefits of a subscription.<\/i><\/p><\/blockquote>\n

Many multi-ticket buyers use the subscription to make placeholders for arts experiences in their schedules. For these folks, the exchange policy of the arts organization becomes a key element of their final purchase decision.<\/p>\n

Perhaps it’s not revelatory, but it’s a useful bit of nuance in the marketing and support of subscribers. And, heaven knows, that advance commitment and cash is worth a little extra attention.<\/p>\n","protected":false},"excerpt":{"rendered":"

Management and marketing consulting firm AMS Planning & Research has a new on-line newsletter with knowledge nuggets mined from their work in the arts. Of particular interest in this article on the subtleties of single ticket and subscription buyers. The common wisdom about the two groups has been that single-ticket buyers value flexibility over all…willing […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=939"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/939\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}