{"id":920,"date":"2006-07-17T08:48:19","date_gmt":"2006-07-17T15:48:19","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2006\/07\/escaping_atlanta\/"},"modified":"2006-07-17T08:48:19","modified_gmt":"2006-07-17T15:48:19","slug":"escaping_atlanta","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/escaping_atlanta.php","title":{"rendered":"Escaping Atlanta"},"content":{"rendered":"<p>A featured link in ArtsJournal describes the <a href=\"http:\/\/www.accessatlanta.com\/arts\/content\/arts\/stories\/0716opera.html\">exodus of the Atlanta Opera<\/a> from its performance home downtown to a new facility in the suburbs next year. Says the article:<\/p>\n<blockquote><p><i><br \/>\nThe move is historic: It marks the first time a major-city opera company will leave its established location within a city and move all its performances to a suburb&#8230;. And though metro Atlanta&#8217;s reputation may be that of one large, sprawling landmass, for the opera, being in Cobb County could present an uncertain bundle of financial, sociological and political ramifications.<br \/>\n<\/i><\/p><\/blockquote>\n<p>The exodus underscores a particularly vexing tension for many metropolitan &#8220;SOBs&#8221; (symphonies, operas, ballets). As major institutions, they are often expected to play a role in sustaining and revitalizing urban downtowns (and often, they claim that role for themselves in fundraising pitches). At the same time, for many, the bulk of their patrons are <i>not<\/i> downtown. If they were to really respond to the needs and interests of their primary supporters, they would make their home away from the city, and beyond the beltline, as Atlanta Opera has decided to do.<\/p>\n<p>The opera&#8217;s research suggested that 52 percent of its ticket prospects (current and lapsed subscribers, and all single-ticket buyers from the past two years) live closer to the new location than to downtown. And 68 percent of larger donors (gifts over $1000) live closer, as well. Of course, the difference between <i>actual<\/i> distance and conceptual distance to the new location has yet to be discovered.<\/p>\n<p>As you might expect, there are many additional variables leading to the historic move &#8212; lack of an appropriate or responsive venue downtown, among them. But Atlanta likely has a few major peer institutions now more seriously looking around the edges of their current downtown homes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A featured link in ArtsJournal describes the exodus of the Atlanta Opera from its performance home downtown to a new facility in the suburbs next year. Says the article: The move is historic: It marks the first time a major-city opera company will leave its established location within a city and move all its performances [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=920"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/920\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}