{"id":885,"date":"2006-04-26T08:21:38","date_gmt":"2006-04-26T15:21:38","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2006\/04\/how_can_a_hamburger_have_more\/"},"modified":"2006-04-26T08:21:38","modified_gmt":"2006-04-26T15:21:38","slug":"how_can_a_hamburger_have_more","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/how_can_a_hamburger_have_more.php","title":{"rendered":"How can a hamburger have more friends than I do?"},"content":{"rendered":"<p>An <a href=\"http:\/\/www.nytimes.com\/2006\/04\/23\/business\/yourmoney\/23myspace.html?pagewanted=4&#038;_r=1\">interesting piece in the <i>New York Times<\/i><\/a> on the MySpace social networking site lays out where it came from and where it might go. The site is astoundingly busy (more than 70 million members, displaying more web pages each month than almost any other site), but is still struggling to find a way to cash in on that popularity. Major advertisers aren&#8217;t sure whether a primarily social site will translate into purchases.<\/p>\n<p>One thought is to establish corporate brands or special promotions as actual members on the site, allowing other members to tag them for &#8221;exclusive&#8221; inside news and opportunities, just as they now do with their friends. Says the article:<\/p>\n<blockquote><p><i>The bigger opportunity, however, is not so much selling banner ads, but finding ways to integrate advertisers into the site&#8217;s web of relationships. Wendy&#8217;s Old Fashioned Hamburgers, for example, created a profile for the animated square hamburger character from its television campaign. About 100,000 people signed up to be &#8220;friends&#8221; with the square.<br \/>\n<\/i><\/p><\/blockquote>\n<p>The ability to harness social networks toward a propensity to purchase is clearly a core challenge for the cultural manager. It&#8217;s fascinating to watch that effort play out on such a large scale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An interesting piece in the New York Times on the MySpace social networking site lays out where it came from and where it might go. The site is astoundingly busy (more than 70 million members, displaying more web pages each month than almost any other site), but is still struggling to find a way to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-885","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=885"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/885\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}