{"id":868,"date":"2006-03-22T00:13:55","date_gmt":"2006-03-22T08:13:55","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2006\/03\/and_you_thought_you_had_a_yout\/"},"modified":"2006-03-22T00:13:55","modified_gmt":"2006-03-22T08:13:55","slug":"and_you_thought_you_had_a_yout","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/and_you_thought_you_had_a_yout.php","title":{"rendered":"And you thought you had a youth marketing problem"},"content":{"rendered":"

A recent consumer product survey asked me what I thought of the product concept shown here, with the following marketing text:<\/p>\n


\nNatural spring water in the Aquapod bottle is the cool new kid on the block — Aquapod makes drinking water fun. Its unique bottle style is intriguing enough to get kids excited to drink water, a healthy choice over artificial and sugary drinks. Aquapod comes in a convenient 11oz size, so kids can sip, slurp and gulp up the same great taste of natural spring water wherever they are.\n<\/p><\/blockquote>\n

<\/i><\/p>\n

Good to know that flashy packaging and trendy text engages the younger crowd…not the actual content. Clearly, it’s time for ShakespearePod, or SchönbergPod, or ChagallPod, or some other ingenuous (no, I don’t mean ingenious) sleight-of-hand ”intriguing enough to get kids excited” to observe art. Or not.<\/p>\n","protected":false},"excerpt":{"rendered":"

A recent consumer product survey asked me what I thought of the product concept shown here, with the following marketing text: Natural spring water in the Aquapod bottle is the cool new kid on the block — Aquapod makes drinking water fun. Its unique bottle style is intriguing enough to get kids excited to drink […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=868"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/868\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}