{"id":815,"date":"2005-12-02T08:23:50","date_gmt":"2005-12-02T16:23:50","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2005\/12\/its_not_your_grandfathers_medi\/"},"modified":"2005-12-02T08:23:50","modified_gmt":"2005-12-02T16:23:50","slug":"its_not_your_grandfathers_medi","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/its_not_your_grandfathers_medi.php","title":{"rendered":"It&#8217;s not your grandfather&#8217;s media format"},"content":{"rendered":"<p>You&#8217;ll find some great perspectives on podcasting from Mark Glaser and his overview of <a href=\"http:\/\/www.ojr.org\/ojr\/stories\/051129glaser\/\">NPR&#8217;s strategic and successful move to the media format<\/a>. Key to their success (so far) is their willingness to rethink their business model for the on-line world, to explore <i>new<\/i> content that&#8217;s more suited to niche markets (not just repurposed radio content), and to reframe their relationship with affiliates to get content flowing both ways.<\/p>\n<p>Another key, according to Kris Jacob, VP of Business Development for <a href=\"http:\/\/www.podshow.com\/\">PodShow<\/a>, is to remember that podcasting is <i>not<\/i> about pumping old content through a new pipe:<\/p>\n<blockquote><p><i><br \/>\n&#8221;The fundamental mistake that media companies, large and small, make is that they adopt the model but not the philosophy,&#8221; Jacob said. &#8221;They look at things as the adjunct to the core product that they&#8217;re providing, and not as a fundamental shift in the way that they are creating media itself&#8230;. What listeners tell us is that mainstream programming converted to MP3 files and redistributed and called a podcast is interesting to a point, but it&#8217;s not what they are really compelled by. What they are compelled by is unique independent niche programming that appeals to them and allows them to develop a relationship that they can&#8217;t forge with mainstream programming.&#8221;<br \/>\n<\/i><\/p><\/blockquote>\n<p>Think short. Think focused. Think compelling. And rethink everything about the structure and balance of your conversation with your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ll find some great perspectives on podcasting from Mark Glaser and his overview of NPR&#8217;s strategic and successful move to the media format. Key to their success (so far) is their willingness to rethink their business model for the on-line world, to explore new content that&#8217;s more suited to niche markets (not just repurposed radio [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-815","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=815"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/815\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}