{"id":787,"date":"2005-10-20T08:52:22","date_gmt":"2005-10-20T15:52:22","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2005\/10\/construct_your_own_marketing_m\/"},"modified":"2005-10-20T08:52:22","modified_gmt":"2005-10-20T15:52:22","slug":"construct_your_own_marketing_m","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/construct_your_own_marketing_m.php","title":{"rendered":"Construct your own marketing metaphor"},"content":{"rendered":"<p>Researchers have now concluded, through a recent study, that candy is more tempting when you can see it and it&#8217;s within reach. Shocking but true.<\/p>\n<p>According to the <a href=\"http:\/\/news.yahoo.com\/s\/ap\/20051019\/ap_on_he_me\/fit_candy_jars\">AP report on the study<\/a>, the researchers &#8221;gave 40 university secretaries 30 chocolate kisses in either a clear or an opaque candy jar placed on their desks or 6 feet away. The dish was refilled each night, and researchers counted how many candies were eaten over the next four weeks.&#8221; The conclusion?<\/p>\n<blockquote><p><i><br \/>\nSecretaries ate an average of 7.7 kisses each day when the candies were in clear containers on their desks; 4.6 when in opaque jars on the desk; 5.6 when in clear jars 6 feet away; and 3.1 when in opaque jars 6 feet away.<br \/>\n<\/i><\/p><\/blockquote>\n<p>There&#8217;s probably some profound metaphor for marketing the arts in these results. I&#8217;ll leave that to you. I just keep picturing grad students in lab coats &#8212; who <i>must<\/i> have something better to do &#8212; tormenting university secretaries with chocolate kisses, candy jars, and tape measures. Isn&#8217;t research a wonderful thing?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Researchers have now concluded, through a recent study, that candy is more tempting when you can see it and it&#8217;s within reach. Shocking but true. According to the AP report on the study, the researchers &#8221;gave 40 university secretaries 30 chocolate kisses in either a clear or an opaque candy jar placed on their desks [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-787","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=787"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/787\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}