{"id":738,"date":"2005-07-28T06:58:41","date_gmt":"2005-07-28T13:58:41","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2005\/07\/the_laserlike_focus_of_researc\/"},"modified":"2005-07-28T06:58:41","modified_gmt":"2005-07-28T13:58:41","slug":"the_laserlike_focus_of_researc","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/the_laserlike_focus_of_researc.php","title":{"rendered":"The laser-like focus of research"},"content":{"rendered":"<p>If you&#8217;ve wondered about the best day of the week for sending out mass e-mails to your patrons, <a href=\"http:\/\/www.eroi.com\/\">eROI<\/a> has done extensive tracking and research to find the answer: it&#8217;s hard to say.<\/p>\n<p>That&#8217;s the gist of <a href=\"http:\/\/www.eroi.com\/eroi-email-marketing-study.htm\">their most recent analysis<\/a> of e-mail sending, reading, and clicking. Among their conclusions:<\/p>\n<ul><i><\/p>\n<li>Fatigue sets in as the week wears on, people tend to read email less later in the week\n<li>Tuesday &#8211; Thursday are the highest volume days and marketers are staying away from the edges\n<li>There is minor variation in click-through rates, it all comes down to how compelling and relevant the offer is and little to do with day.<br \/>\n<\/i><\/ul>\n<p>In a word: duh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve wondered about the best day of the week for sending out mass e-mails to your patrons, eROI has done extensive tracking and research to find the answer: it&#8217;s hard to say. That&#8217;s the gist of their most recent analysis of e-mail sending, reading, and clicking. Among their conclusions: Fatigue sets in as the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-738","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=738"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/738\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}