{"id":730,"date":"2005-07-18T08:50:47","date_gmt":"2005-07-18T15:50:47","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2005\/07\/so_wheres_distributed_ticketin\/"},"modified":"2005-07-18T08:50:47","modified_gmt":"2005-07-18T15:50:47","slug":"so_wheres_distributed_ticketin","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/so_wheres_distributed_ticketin.php","title":{"rendered":"So where&#8217;s distributed ticketing?"},"content":{"rendered":"<p>When I need to take an airline flight, or even resolve an issue with an airline ticket I already bought, there are any number of organizations or individuals I can contact for help. I can call the airline, of course, but I can also browse available fares on the web, I can call a travel agent, I can even subscribe to an automated e-mail system to let me know when my desired itinerary drops in price. And any of these individuals or systems can quote me a price, view available seats, and make the sale.<\/p>\n<p>But when I want an enjoyable night out at some cultural event (one I know about, or a new experience I don&#8217;t yet know I want), who do I contact? I read the newspaper for tiny event listings or hyperbolic advertisements. I sift through my various culture junk mail stacks. I ask my friends. I call a few larger venues on the off chance that they&#8217;re presenting something I&#8217;d like to see. And even once I find an event or activity, I have to figure out who can sell me a ticket and when they&#8217;re available to do so.<\/p>\n<p>In an industry that, like the airlines, is all about perishable capacity (vacant seats or available exhibit times scattered around the city, that will become worthless at the moment the event or the flight takes off), it&#8217;s odd that someone hasn&#8217;t succeeded at distributed ticketing, or an agent-based approach to cultural experience.<\/p>\n<p>I know some will claim <a href=\"http:\/\/www.ticketmaster.com\">Ticketmaster<\/a> as one such service, with access to tons of ticketed events. But Ticketmaster is a transaction service, not a concierge, and many nonprofit events are not included among their inventory. Plus, a centralized system like Ticketmaster is quite different than a distributed system, where multiple players have access and authority to sell.<\/p>\n<p>The beauty of a distributed ticketing system, such as the airlines constructed decades ago, is that <i>anyone<\/i> in the system can sell anyone else&#8217;s product. If I want to go to New York, the airline database can offer me options on dozens of airlines, not just one. And if I&#8217;m stuck in New York, my travel agent can help get me out on the next available flight, regardless of carrier or airport.<\/p>\n<p>Certainly, there are technological and cultural barriers to such a system for the arts. But at least the technological barriers are quickly dissolving as other industries build the necessary infrastructure.<\/p>\n<p>So why, in the next five years, couldn&#8217;t my local performing arts center become my personal agent of cultural experience &#8212; offering me not just events in their venues but also experiences scattered around town, on other ticketing systems? Or, why couldn&#8217;t my local professional theater sell me tickets during intermission to a comparable event at another theater? Why couldn&#8217;t there be cultural agents there or elsewhere that can recommend and sell cultural events that match my purchase or preference patterns &#8212; in clubs, or bars, or concert halls, or black box theaters, or museums, or community centers?<\/p>\n<p>A distributed information and sales capacity could enable entrepreneurs, cultural mavens, and even individuals with a love for connecting people and art to change the way we find, consider, and purchase cultural experience. So, what&#8217;s holding us back?<\/p>\n<p>Someone <i>must<\/i> be attempting this somewhere (or tending the wounds of their past attempt). If you know, <a href=\"mailto:ataylor@artsjournal.com\">tell me<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I need to take an airline flight, or even resolve an issue with an airline ticket I already bought, there are any number of organizations or individuals I can contact for help. I can call the airline, of course, but I can also browse available fares on the web, I can call a travel [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=730"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/730\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}