{"id":715,"date":"2005-06-17T05:59:52","date_gmt":"2005-06-17T12:59:52","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2005\/06\/rethinking_the_productiondeliv\/"},"modified":"2005-06-17T05:59:52","modified_gmt":"2005-06-17T12:59:52","slug":"rethinking_the_productiondeliv","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/rethinking_the_productiondeliv.php","title":{"rendered":"Rethinking the production\/delivery process"},"content":{"rendered":"<p>I realize it&#8217;s odd for an arts and culture business weblog to talk about pizza delivery, but <a href=\"http:\/\/www.superfastpizza.com\/\">Super Fast Pizza<\/a> in Fond du Lac, Wisconsin, deserves the nod. The company has radically rethought the pizza delivery process to connect with what customers want (fast, hot, tasty).<\/p>\n<p>One if the biggest problems with that connection, they determined, was the required distance between a bricks-and-morter pizza kitchen\/order center and the customer&#8217;s home. Solution? Move the kitchen onto the delivery truck, and receive the orders from the road. Says <a href=\"http:\/\/www.msnbc.msn.com\/id\/7726695\/\">this MSNBC story<\/a> on the company:<\/p>\n<blockquote><p><i><br \/>\nThe company uses Mercedes-Benz Sprinters, high-roofed vehicles used as ambulances in Europe that cost about $32,000. For another $65,000 they were outfitted with coolers, five small pizza ovens and touch-screen monitors connected to an Internet-based ordering system staffed by a call center in Nebraska.<br \/>\n<\/i><\/p><\/blockquote>\n<p>The lesson here is that sometimes it&#8217;s the production\/delivery process, itself, that blocks effective connections with a customer base. And in the traditional performing arts, the production\/delivery processes are particularly rigid (big box, quiet space, high technical requirements, raised stage, formal audience chamber, etc.).<\/p>\n<p>While the storybook ballet experience couldn&#8217;t be crammed into a Mercedes-Benz Sprinter, it&#8217;s worth wondering what other radical rethink might be available.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I realize it&#8217;s odd for an arts and culture business weblog to talk about pizza delivery, but Super Fast Pizza in Fond du Lac, Wisconsin, deserves the nod. The company has radically rethought the pizza delivery process to connect with what customers want (fast, hot, tasty). One if the biggest problems with that connection, they [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-715","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=715"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/715\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}