{"id":2386,"date":"2013-09-23T07:30:26","date_gmt":"2013-09-23T11:30:26","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/?p=2386"},"modified":"2013-09-23T08:16:58","modified_gmt":"2013-09-23T12:16:58","slug":"please-touch-that-dial","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/please-touch-that-dial.php","title":{"rendered":"Please touch that dial"},"content":{"rendered":"<p><a href=\"https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2013\/09\/iradio.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2387\" alt=\"iTunes Radio\" src=\"https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2013\/09\/iradio.jpg\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2013\/09\/iradio.jpg 200w, https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2013\/09\/iradio-150x150.jpg 150w, https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2013\/09\/iradio-70x70.jpg 70w, https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2013\/09\/iradio-110x110.jpg 110w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>Apple&#8217;s latest iTunes update launched a streaming music service called <a href=\"http:\/\/www.apple.com\/itunes\/itunes-radio\/\">iTunes Radio<\/a> intended, most likely, to recapture the music-lovers now listening through similar services like <a href=\"http:\/\/www.pandora.com\/\">Pandora<\/a>,\u00a0<a href=\"http:\/\/www.spotify.com\/\">Spotify<\/a>, or <a href=\"http:\/\/www.iheart.com\/\">iHeartRadio<\/a>, and to reconnect them to iTunes purchases. While the system is a late-comer to the genre, it brings with it some expected elegance from the Apple design cabal.<!--more--><\/p>\n<p>Among the more compelling features is the slider that lets you &#8216;tune&#8217; a radio station based on how adventurous you want it to be. Do you want only &#8216;hits&#8217; from the artist or artists you&#8217;ve identified? Do you want &#8216;variety&#8217; around those selections (b-sides, deep tracks from the same artists, or very similar)? Or do you want &#8216;discovery&#8217; of new artists and music that might be a few steps away from what you already know?<\/p>\n<p>The slider is a proactive and user-driven version of something we often attempt in audience research &#8212; clustering arts consumers by purchasing behavior. For example, <a href=\"http:\/\/wolfbrown.com\/index.php?page=mups\">WolfBrown&#8217;s audience segmentation work with the Major University Presenters<\/a> identified a 10-segment consumer ticket buying model, including types like Mavericks, Remixers, Networked Students, and Serenity-Seekers. Each wanted something unique from their arts experience, or the cluster of arts experiences they selected over a season.<\/p>\n<p>What if we gave our arts audience a similarly simple and elegant opportunity to self-identify, or just voice some of their interests, preferences, and goals for their participation beyond the single event? Investment advisers spend a lot of time asking their client&#8217;s risk position and long-term financial goals. How could we ensure a similar conversation about preferred risk and reward with those we&#8217;re serving along their artistic journey?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s latest iTunes update launched a streaming music service called iTunes Radio intended, most likely, to recapture the music-lovers now listening through similar services like Pandora,\u00a0Spotify, or iHeartRadio, and to reconnect them to iTunes purchases. While the system is a late-comer to the genre, it brings with it some expected elegance from the Apple design [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-2386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry","8":"has-post-thumbnail"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/2386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=2386"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/2386\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=2386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=2386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=2386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}