{"id":1905,"date":"2012-09-27T01:11:23","date_gmt":"2012-09-27T06:11:23","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/?p=1905"},"modified":"2012-10-29T17:34:04","modified_gmt":"2012-10-29T21:34:04","slug":"in-praise-of-negative-space","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/in-praise-of-negative-space.php","title":{"rendered":"In praise of negative space"},"content":{"rendered":"<p><a href=\"https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2012\/09\/negative_space.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1907\" title=\"Negative Space\" src=\"https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2012\/09\/negative_space.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2012\/09\/negative_space.jpg 200w, https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2012\/09\/negative_space-150x150.jpg 150w, https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2012\/09\/negative_space-70x70.jpg 70w, https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2012\/09\/negative_space-110x110.jpg 110w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>During the <a href=\"http:\/\/www.american.edu\/cas\/news\/NEA-report-at-American-University.cfm\">public forum I helped coordinate last week<\/a> with my American University colleagues and the National Endowment for the Arts (<a href=\"http:\/\/www.arts.gov\/research\/How-Art-Works\/Sept20-webcast.html\">archived video available here<\/a>), panelist\u00a0Shahin Shikhaliyev said something that grabbed my attention and wouldn&#8217;t let go. <!--more-->Shahin is a visual artist and a drawing teacher, among many other things, and was talking about how learning to draw requires you to learn how to see. For example, when you&#8217;re drawing something, you must also learn to observe the space around it. The objects, and the space between the objects, are equally important.<\/p>\n<p>We often label this &#8220;space between&#8221; as &#8220;negative space.&#8221; But it&#8217;s only negative because it&#8217;s not the thing we think we&#8217;re drawing.<\/p>\n<p>Today, through a cascade of web links, I stumbled onto the work of designer Branko Lukic, founder of the design firm <a href=\"http:\/\/www.nonobject.com\/\">NONOBJECT<\/a>, and co-author of <a href=\"http:\/\/nonobjectbook.com\/branko-lukic\">a book by the same name<\/a>. Lukic&#8217;s design philosophy?<\/p>\n<blockquote><p>Nonobject is an approach to design that begins neither with the product nor with the person using it but in the charged space in between.<\/p><\/blockquote>\n<p>The book is brilliant, and whimsical, and brain-bending, and I devoured it in a single sitting (lots of pictures). It offers a series of product and conceptual designs that don&#8217;t (and often can&#8217;t) exist, but that challenge us to rethink our relationship to things, to each other, and to the world. An umbrella that doesn&#8217;t block the rain, but captures it and carries it through the handle to the ground beneath you. A camera that not only takes the image in front of you (the object of your focus), but also a simultaneous view of the scene behind (what you <em>didn&#8217;t<\/em> see while you were focusing forward).\u00a0<a href=\"http:\/\/nonobjectbook.com\/see\">Here are just a few to savor<\/a>.<\/p>\n<p>Lukic argues that our long tradition of object-focused design leads us to overemphasize a narrow set of features, and to make incremental improvements that offer diminishing depth and meaning (more megapixels, more bandwidth, more laser-perfect surfaces, more variations on a theme). For him, the opportunity for deeper meaning lies\u00a0<em>between<\/em> the object and its user, or between a person and their world.<\/p>\n<p>What struck me in both of these narratives (of course) was their analog in the life of a cultural manager. We invest sweat and contributed income to build ever-more technically effective cultural environments. We request grants and huddle in the marketing office to explore the needs of the audience, and how to make them feel more welcome and connected to these machines of cultural production. We make continual, incremental improvements in our policies and processes that don&#8217;t look radically different than the practices of five decades ago.<\/p>\n<p>Instead, what if we considered ourselves designers of the space <em>between<\/em>? Between a person and an extraordinary act of expression. Between a creative collective and the witnesses that bring their work meaning. Between people in that electric moment when it&#8217;s hard to know who is creating and who is receiving.<\/p>\n<p>Samuel Beckett suggested once that &#8220;All art is the same \u2013 an attempt to fill an empty space.&#8221;<\/p>\n<p>Debussy famously said that &#8220;Music lies in the space between the notes.&#8221;<\/p>\n<p>What if our work across every function of the artistic enterprise\u00a0embraced that\u00a0<em>space<\/em>\u00a0as the object of our attention and our intent? It&#8217;s certainly not negative space. It&#8217;s full of potential energy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the public forum I helped coordinate last week with my American University colleagues and the National Endowment for the Arts (archived video available here), panelist\u00a0Shahin Shikhaliyev said something that grabbed my attention and wouldn&#8217;t let go.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1905","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry","8":"has-post-thumbnail"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=1905"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1905\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=1905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=1905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=1905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}