{"id":1767,"date":"2012-05-18T01:15:39","date_gmt":"2012-05-18T06:15:39","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/?p=1767"},"modified":"2012-05-17T23:36:39","modified_gmt":"2012-05-18T04:36:39","slug":"carefully-managed-chaos","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/carefully-managed-chaos.php","title":{"rendered":"Carefully managed chaos"},"content":{"rendered":"<div id=\"attachment_1770\" style=\"width: 210px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.flickr.com\/photos\/cmbellman\/2513527732\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1770\" class=\"size-full wp-image-1770\" title=\"Red Dice\" src=\"https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2012\/05\/red_dice.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2012\/05\/red_dice.jpg 200w, https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2012\/05\/red_dice-150x150.jpg 150w, https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2012\/05\/red_dice-70x70.jpg 70w, https:\/\/www.artsjournal.com\/artfulmanager\/wp\/wp-content\/uploads\/2012\/05\/red_dice-110x110.jpg 110w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><p id=\"caption-attachment-1770\" class=\"wp-caption-text\">Flickr: Anders Adermark<\/p><\/div>\n<p>Grant McCracken offers <a href=\"http:\/\/blogs.hbr.org\/cs\/2012\/02\/american_express_has_launched.html\">a fascinating glimpse at an emerging type of vacation experience<\/a>, contrary to the &#8216;everything-planned-down-to-the-minute&#8217; vacations of the past. He points to <a href=\"http:\/\/www.nextpedition.com\/\">American Express Travel&#8217;s Nextpedition<\/a>, where the destination, the itineraries, the meals, and the activities are all unfurled as you&#8217;re traveling &#8212; with each day bringing a next surprise.<!--more--><\/p>\n<p>He suggests that just as we&#8217;re all getting good at delivering exactly what our audiences expect, they <em>now<\/em>\u00a0might start expecting surprise and discovery, randomness and noise. And that&#8217;s going to require us to retool and rejigger. Says he:<\/p>\n<blockquote><p>Culturematic randomness calls for a different concept of the producer and the corporation. We will have to cultivate the odd, the counter-expectational, to work off-grid and against the grain. It is not enough to be &#8220;quirky.&#8221; We will have to be something closer to original. This means that we are now embracing the very things we used to keep out of the system, the noise that obscured signal, the individual eccentricity that got in the way of &#8220;due diligence&#8221; and &#8220;due process.&#8221; To deliver randomness we will have to be on better terms with randomness. We will have to make this river run through us, instead of insisting that it identify itself at the front desk.<\/p><\/blockquote>\n<p>Fortunately for us, the live experience of artistic performance or artifact is ripe with opportunity for these surprises, these unexpected turns, these imperfections in the experience machine. Unfortunately, we&#8217;ve spent a good amount of energy over the past decades smoothing out the wrinkles and crawling toward consistency.<\/p>\n<p>It may be time again to let your freak flag fly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grant McCracken offers a fascinating glimpse at an emerging type of vacation experience, contrary to the &#8216;everything-planned-down-to-the-minute&#8217; vacations of the past. He points to American Express Travel&#8217;s Nextpedition, where the destination, the itineraries, the meals, and the activities are all unfurled as you&#8217;re traveling &#8212; with each day bringing a next surprise.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry","8":"has-post-thumbnail"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=1767"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1767\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=1767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=1767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=1767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}