{"id":1664,"date":"2012-03-20T09:18:03","date_gmt":"2012-03-20T14:18:03","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/?p=1664"},"modified":"2012-03-20T09:18:03","modified_gmt":"2012-03-20T14:18:03","slug":"people-in-the-middle","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/people-in-the-middle.php","title":{"rendered":"People in the middle"},"content":{"rendered":"<p>YouTube co-founder Christina Brodbeck is off on a new endeavor, a service to help couples stay happily together through mobile and social media. But <a href=\"http:\/\/www.fastcodesign.com\/1669280\/youtubes-cofounder-on-creating-great-tech-with-people-at-the-center\">her discoveries and advice<\/a> from building that service offer some helpful insights for anyone who runs a relationship-related business (are you listening, arts organizations?). Rather than striving for efficiency and effectiveness, she suggests technology should instigate and facilitate meaningful human interaction. Her advice to designers and businesses hoping to build their business through better relationships?<\/p>\n<p><strong>Make it mobile<\/strong>: Short, fun, frequent interactions are now currency for any trade. Mobile technology, and the mobile mindset in designing interactions, are essential.<\/p>\n<p><strong>Don&#8217;t just facilitate conversations, start them<\/strong>: Current systems are great at conveying conversations, but do little to spark them. A compelling question, a leading insight, a juicy fact, can begin a conversation between two people that might not have happened on its own.<\/p>\n<p><strong>Aim to enhance real-world interactions, not replace them<\/strong>: Much as we might be tempted to &#8216;own&#8217; the entire conversation and relationship, technology is best when it supports it. I&#8217;m thinking specifically here about arts organizations that over-manage the conversation or the interaction with their audience, rather than helping the audience find its way together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube co-founder Christina Brodbeck is off on a new endeavor, a service to help couples stay happily together through mobile and social media. But her discoveries and advice from building that service offer some helpful insights for anyone who runs a relationship-related business (are you listening, arts organizations?). Rather than striving for efficiency and effectiveness, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=1664"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1664\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=1664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=1664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=1664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}