{"id":1499,"date":"2011-05-18T08:40:54","date_gmt":"2011-05-18T15:40:54","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2011\/05\/paneras_social_venture\/"},"modified":"2011-05-18T08:40:54","modified_gmt":"2011-05-18T15:40:54","slug":"paneras_social_venture","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/paneras_social_venture.php","title":{"rendered":"Panera&#8217;s social venture"},"content":{"rendered":"<p>The <i>Christian Science Monitor<\/i> has an interesting story on Panera Bread&#8217;s initiative to create <a href=\"http:\/\/www.csmonitor.com\/World\/Making-a-difference\/Change-Agent\/2011\/0517\/Panera-Bread-lets-diners-pay-what-you-can\">&#8216;pay what you can&#8217; versions of their caf\u00e9s<\/a> that earn money and give back at the same time. The three &#8216;Panera Cares&#8217; locations are a tiny fraction of the chain&#8217;s 1500 outlets, but they&#8217;re an intriguing experiment in community-focused pricing.&nbsp;<\/p>\n<div><\/div>\n<div>When requesting their food, customers are told a &#8216;suggested price&#8217; for the order. Then they decide how much to pay.&nbsp;As it turns out, a majority of customers pay the suggested price. And the distribution of payment is rather compelling. According to the article:<\/p>\n<div><\/div>\n<blockquote class=\"webkit-indent-blockquote\" style=\"margin: 0 0 0 40px; border: none; padding: 0px;\">\n<div>Most patrons&#8230;drop the entire retail cost, or more, into the voluntary donation box, in essence subsidizing a meal for somewhat who can&#8217;t pay the full amount. Panera says about 60 percent leave the suggested amount; 20 percent leave more; and 20 percent leave less. The largest single payment so far? One person paid $500 for a meal.<\/div>\n<\/blockquote>\n<div><\/div>\n<div>Which goes to show that price is only partly associated with direct perceived value to the consumer. Arts organizations and other community oriented enterprises certainly bank on that truth to make their budgets work. But we tend to think of this payment in excess of price as a contribution, and treat it as a separate transaction (managed often by a separate department than marketing and sales).<\/div>\n<div><\/div>\n<div>The Panera experiment suggests there&#8217;s lots of room for discovery in deciding how we price our services, and how much we let our audiences determine the price.<\/div>\n<\/div>\n<div><\/div>\n<div>Thanks BoingBoing, for <a href=\"http:\/\/www.boingboing.net\/2011\/05\/17\/panera-bakery-chain.html\">the link<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Christian Science Monitor has an interesting story on Panera Bread&#8217;s initiative to create &#8216;pay what you can&#8217; versions of their caf\u00e9s that earn money and give back at the same time. The three &#8216;Panera Cares&#8217; locations are a tiny fraction of the chain&#8217;s 1500 outlets, but they&#8217;re an intriguing experiment in community-focused pricing.&nbsp; When [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1499","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=1499"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1499\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=1499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=1499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=1499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}