{"id":1459,"date":"2010-12-02T11:07:17","date_gmt":"2010-12-02T19:07:17","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2010\/12\/is_dynamic_pricing_a_wolf_in_s\/"},"modified":"2010-12-02T11:07:17","modified_gmt":"2010-12-02T19:07:17","slug":"is_dynamic_pricing_a_wolf_in_s","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/is_dynamic_pricing_a_wolf_in_s.php","title":{"rendered":"Is dynamic pricing a wolf in sheep&#8217;s clothing?"},"content":{"rendered":"<p>The fantastic Diane Ragsdale is <a href=\"http:\/\/www.artsjournal.com\/jumper\/\">now blogging on ArtsJournal<\/a>. And she&#8217;s offering a fabulous voice and perspective to essential issues in arts and culture. Her <a href=\"http:\/\/www.artsjournal.com\/jumper\/2010\/11\/beware-dynamic-pricing-dressed-as-accessibility\">most recent post<\/a> explores the intent and impact of dynamic pricing for the nonprofit arts, and questions whether a tool designed to maximize yield is essentially inconsistent with the nonprofit frame. Says she:<\/p>\n<div><\/div>\n<blockquote class=\"webkit-indent-blockquote\" style=\"margin: 0 0 0 40px; border: none; padding: 0px;\">\n<div>Let&#8217;s call a spade a spade. Dynamic pricing is a method for maximizing profits. The fact that an airline is willing to sell me a cheap ticket in January to some cold and cloudy city doesn&#8217;t constitute altruism on its part. Likewise, selling a cheap ticket for a seat in the nosebleeds, or to a show that isn&#8217;t moving, is not charity on the part of a nonprofit arts group when that seat would have gone empty at a higher price.<\/div>\n<\/blockquote>\n<div><\/div>\n<div>While I&#8217;d argue that nonprofit managers should absolutely maximize yield in some initiatives &#8212; particularly if it generates essential resources that can be invested in mission, and if it doesn&#8217;t negatively impact or distract from mission-related work &#8212; I think dynamic pricing is a challenge to nonprofits for many other reasons. Certainly, the profit-seeking conflict is among those problems. But more practically, nonprofits lack the technical infrastructure, decision systems, and even the volume to make dynamic pricing efforts pay off beyond their investment of time and money.<\/div>\n<div><\/div>\n<div>Welcome, Diane! Good to have your voice in the mix.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The fantastic Diane Ragsdale is now blogging on ArtsJournal. And she&#8217;s offering a fabulous voice and perspective to essential issues in arts and culture. Her most recent post explores the intent and impact of dynamic pricing for the nonprofit arts, and questions whether a tool designed to maximize yield is essentially inconsistent with the nonprofit [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=1459"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1459\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=1459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=1459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=1459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}