{"id":1410,"date":"2010-04-12T09:20:15","date_gmt":"2010-04-12T16:20:15","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2010\/04\/more_metrics_for_artistic_succ\/"},"modified":"2010-04-12T09:20:15","modified_gmt":"2010-04-12T16:20:15","slug":"more_metrics_for_artistic_succ","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/more_metrics_for_artistic_succ.php","title":{"rendered":"More metrics for artistic success"},"content":{"rendered":"<p><a href=\"http:\/\/www.artsjournal.com\/artfulmanager\/images\/theater_radar.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"theater_radar.jpg\" src=\"http:\/\/www.artsjournal.com\/artfulmanager\/assets_c\/2010\/04\/theater_radar-thumb-225x181-14587.jpg\" class=\"mt-image-right\" style=\"float: right; margin: 0pt 0pt 20px 20px;\" width=\"225\" height=\"181\" \/><\/a>A cluster of theater service organizations in the UK <a href=\"http:\/\/www.thestage.co.uk\/news\/newsstory.php\/27793\/theatre-managers-offered-toolkit-to-monitor\">offer an alternative measurement of theatrical success<\/a>, which they hope counters the current methods of headcounts and box office receipts. The Independent Theatre Council, Society of London Theatre, and Theatrical<br \/>\nManagement Association &#8212; along with the New Economics Foundation &#8212; have <a href=\"http:\/\/www.itc-arts.org\/page204.aspx\">posted details of the approach and a toolkit to attempt it<\/a> on-line.<\/p>\n<p>Instead of counting the receipts, or asking patrons whether or not they liked the performance, the approach digs into emotional qualities of the patron&#8217;s experience &#8212; whether they felt connected, whether they lost track of time, whether they were focused or their minds were wandering. All told, the evaluation suggests five qualities that combine to define the success of a theatrical performance from the audience&#8217;s perspective:<\/p>\n<ul>\n<li>Engagement and concentration<\/li>\n<li>Learning and challenge<\/li>\n<li>Energy and tension<\/li>\n<li>Shared experience and atmosphere<\/li>\n<li>Personal resonance and emotional connection<\/li>\n<\/ul>\n<p>The results are gathered and mapped on radar graphs and bar charts (sample shown in this post).<\/p>\n<p>The approach is certainly a welcome alternative to the many hazy and crazy ways we assess live performances. And it&#8217;s wonderful for the team to post and share the details and the questionnaires for all to try. But any narrow measure of an aesthetic effort &#8212; even an important one like immediate emotional response &#8212; provides only a sliver of a glimpse on whether the experience is &#8221;successful&#8221; or not. Some experiences take months or years to unfold. Some seem emotionally detached until further experience connects them. Some are never appreciated by a living audience, but cherished by later generations.<\/p>\n<p>It&#8217;s great to have another tool in the box. But any good toolbox has more than one.<\/p>\n<p><i>NOTE: Those interested in measuring intrinsic or emotional responses to artistic experience should also <a href=\"http:\/\/www.wolfbrown.com\/index.php?page=mups\">review the earlier work of WolfBrown<\/a>, also generously shared on the web.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A cluster of theater service organizations in the UK offer an alternative measurement of theatrical success, which they hope counters the current methods of headcounts and box office receipts. The Independent Theatre Council, Society of London Theatre, and Theatrical Management Association &#8212; along with the New Economics Foundation &#8212; have posted details of the approach [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=1410"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1410\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=1410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=1410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=1410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}