{"id":1351,"date":"2009-10-05T06:28:03","date_gmt":"2009-10-05T13:28:03","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2009\/10\/project_audience\/"},"modified":"2009-10-05T06:28:03","modified_gmt":"2009-10-05T13:28:03","slug":"project_audience","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/project_audience.php","title":{"rendered":"Project Audience"},"content":{"rendered":"<p>I&#8217;m in Chicago at the moment, attending a small but intensive convening for <a href=\"http:\/\/www.projectaudience.org\/\">Project Audience<\/a>, an Andrew W. Mellon funded initiative seeking to improve the application of on-line technologies to engage audiences with the arts. Participants include individual arts organizations like the <a href=\"http:\/\/www.seattleopera.org\/\">Seattle Opera<\/a> and the <a href=\"http:\/\/www.lpomusic.com\/\">Louisiana Philharmonic<\/a>, discipline-specific service agencies like <a href=\"http:\/\/www.theatrebayarea.org\/\">Theater Bay Area<\/a> or <a href=\"http:\/\/www.musicfortomorrow.org\/\">Music for Tomorrow<\/a>, and community-wide arts funding\/support initiatives like Seattle&#8217;s <a href=\"http:\/\/www.artsfund.org\/\">ArtsFund<\/a> or the <a href=\"http:\/\/www.philaculture.org\/\">Greater Philadelphia Cultural Alliance<\/a>.<\/p>\n<p>The group is working to find collaborative opportunities to rethink existing strategies, and perhaps even co-develop new tools, to (as Mellon&#8217;s Diane Ragsdale put it last night) connect people with people, and people with art, and people with artists in more dynamic ways.<\/p>\n<p>The question already lingering in my head (and in the early conversations last night) is this: Can we effectively serve a broad mission to engage anyone and everyone in expressive opportunities, when we really represent the specific interests of a small subset of such opportunities (either the professional nonprofit arts, or our particular organization)? When such boundaries are often irrelevant to audiences &#8212; who might find equal satisfaction attending a professional nonprofit event, singing or playing music at home with their friends, or dancing and drinking in a local nightclub &#8212; how can we build systems that support that full range of activity, while our boards and bosses demand strategic focus on the bottom line?<\/p>\n<p>I know it can be done. But it requires a different approach to marketing, management, and engagement than we&#8217;ve come to know. It will be interesting to watch the conversation unfold.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m in Chicago at the moment, attending a small but intensive convening for Project Audience, an Andrew W. Mellon funded initiative seeking to improve the application of on-line technologies to engage audiences with the arts. Participants include individual arts organizations like the Seattle Opera and the Louisiana Philharmonic, discipline-specific service agencies like Theater Bay Area [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1351","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=1351"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1351\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=1351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=1351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=1351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}