{"id":1203,"date":"2008-09-03T08:57:58","date_gmt":"2008-09-03T15:57:58","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2008\/09\/even_the_offline_world_is_onli\/"},"modified":"2008-09-03T08:57:58","modified_gmt":"2008-09-03T15:57:58","slug":"even_the_offline_world_is_onli","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/even_the_offline_world_is_onli.php","title":{"rendered":"Even the &#8221;offline&#8221; world is &#8221;online&#8221;"},"content":{"rendered":"<p>Trendwatching.com suggests that <a href=\"http:\/\/www.trendwatching.com\/briefing\/\">the on-line world is now dominating our metaphors and expectations in the off-line world<\/a> &#8212; with on-line symbols taking real-world form, make-it-yourself services entering real stores, on-line functions increasingly built into physical products, and off-line communications and marketing referencing on-line lingo.<\/p>\n<p>They offer some tips for doing business in this new reality, most of them involving adopting and emulating on-line symbolism in your off-line work. But they also offer reassurance that off-line life still has its unique and inextinguishable power, specifically:<\/p>\n<ol>\n<li>Visibility<br \/>Reality check: many consumers still value the physical over the virtual<br \/>\n(and as we will see further down below, even the very wired are<br \/>\nventuring out more, not less).<\/li>\n<li>Warm bodies<br \/>The more people connect, date, befriend, network and socialize online,<br \/>\nthe more likely they are to eventually meet up in meatspace. Why?<br \/>\nBecause people actually enjoy interacting with other warm bodies.<\/li>\n<li>Mobile mania<br \/>[Thanks to emerging mobile devices] cyberspace as we know it (read: a wonderous world of control and<br \/>\nmake-believe restricted to desktops at home or in poorly-lit offices,<br \/>\nand laptops that don&#8217;t venture too far from spotty hotspots) is about<br \/>\nto vanish, and will be replaced by something that is everywhere,<br \/>\nenabling consumers if not <strong><em>enticing<\/em><\/strong> them to actually venture out into the&#8211;you guessed it&#8211;real world. <\/li>\n<\/ol>\n<p>How can you incorporate the language and metaphors of the on-line world, while still maintaining the unique voice and power of the physical world? It may take us a little while in the arts to find that balance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trendwatching.com suggests that the on-line world is now dominating our metaphors and expectations in the off-line world &#8212; with on-line symbols taking real-world form, make-it-yourself services entering real stores, on-line functions increasingly built into physical products, and off-line communications and marketing referencing on-line lingo. They offer some tips for doing business in this new reality, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1203","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=1203"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1203\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=1203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=1203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=1203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}