{"id":1106,"date":"2007-12-10T08:16:42","date_gmt":"2007-12-10T16:16:42","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2007\/12\/when_even_local_isnt_local_any\/"},"modified":"2007-12-10T08:16:42","modified_gmt":"2007-12-10T16:16:42","slug":"when_even_local_isnt_local_any","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/when_even_local_isnt_local_any.php","title":{"rendered":"When even local isn&#8217;t local anymore"},"content":{"rendered":"<p>My local alternative weekly, <i>The Isthmus<\/i>, recently <a href=\"http:\/\/www.thedailypage.com\/isthmus\/article.php?article=15341\">profiled the face and voice<\/a> of a persistent trend in local radio &#8212; the random shuffle with the human persona. While the idea has been in play for several years (here&#8217;s a story from <a href=\"http:\/\/www.businessweek.com\/bwdaily\/dnflash\/apr2005\/nf2005048_4639_db042.htm\">back on 2005<\/a>), it&#8217;s rare to actually hear from the human behind the facade.<\/p>\n<p>The radio format forgoes local DJs and programmed playlists for semi-random shuffles from a slightly wider palette. To compensate for the lack of a local voice, the radio station, itself, gets a personality &#8212; often with a friendly name, like &#8221;Charlie&#8221; here in Madison, or &#8221;Simon&#8221; in Greensboro, NC, or &#8221;Jack&#8221; in Denver, CO.<\/p>\n<p>Morgan, profiled in the article, is the voice for at least three such stations from his home studio. He records the scripts and sends them along in MP3 to be assembled and broadcast as the voice of the station.<\/p>\n<p>Most arts organizations are creatures of place. Their markets are local. Their artists are local. Their donors are certainly local. So, when local isn&#8217;t local anymore, it&#8217;s worth a moment&#8217;s pause.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My local alternative weekly, The Isthmus, recently profiled the face and voice of a persistent trend in local radio &#8212; the random shuffle with the human persona. While the idea has been in play for several years (here&#8217;s a story from back on 2005), it&#8217;s rare to actually hear from the human behind the facade. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1106","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=1106"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1106\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=1106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=1106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=1106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}