{"id":1095,"date":"2007-11-06T09:44:12","date_gmt":"2007-11-06T17:44:12","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2007\/11\/prenatal_brand_preference\/"},"modified":"2007-11-06T09:44:12","modified_gmt":"2007-11-06T17:44:12","slug":"prenatal_brand_preference","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/prenatal_brand_preference.php","title":{"rendered":"Pre-natal brand preference?"},"content":{"rendered":"<p><i>UPDATE: The folks at Trendwatching revealed that their entire series of trends posted in November were fakes, were jokes, were intentionally fraud &#8212; including the &#8216;Generation Z&#8217; trend I posted on below. What can I say, they got me&#8230;perhaps because even the bizarre seems reasonable these days. I leave the original post as evidence that I fell for it. One slice of humble pie, please.<\/i><\/p>\n<p>If you didn&#8217;t feel entirely jaded by a market-driven society, <a href=\"http:\/\/trendwatching.com\/trends\/fiveuniquetrends.htm#generationZ\">this trend<\/a> will likely push you over the top. While arts organizations are working to build market awareness among teenagers and young professionals, the rest of the commercial world is aiming a little bit further upstream.<\/p>\n<p><a href=\"http:\/\/trendwatching.com\/trends\/fiveuniquetrends.htm#generationZ\">Generation Z<\/a> explores the promise and potential of building brand awareness and even brand preference in unborn children. Says the overview:<\/p>\n<blockquote><p><i><br \/>\nConsider this research nugget: a Swiss study has found that when sufficiently exposed to child-friendly brand jingles, tunes and spoken messages during pregnancy, up to 77% of all newborns not only recognize these brand markers, but develop a brand preference that could last until puberty, and probably into adulthood (final results are not yet available as the project only started two years ago).<br \/>\n<\/i><\/p><\/blockquote>\n<p>I suppose brand strategy targeting unfertilized eggs or core DNA sequences isn&#8217;t far behind.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPDATE: The folks at Trendwatching revealed that their entire series of trends posted in November were fakes, were jokes, were intentionally fraud &#8212; including the &#8216;Generation Z&#8217; trend I posted on below. What can I say, they got me&#8230;perhaps because even the bizarre seems reasonable these days. I leave the original post as evidence that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1095","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=1095"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1095\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=1095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=1095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=1095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}