{"id":1052,"date":"2007-06-05T12:47:01","date_gmt":"2007-06-05T19:47:01","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2007\/06\/how_to_respond_to_global_comme\/"},"modified":"2007-06-05T12:47:01","modified_gmt":"2007-06-05T19:47:01","slug":"how_to_respond_to_global_comme","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/how_to_respond_to_global_comme.php","title":{"rendered":"How to respond to global commerce? Be more local."},"content":{"rendered":"

Trendwatching.com has yet another useful trend to watch<\/a> in their report on ”(Still) Made Here.” In brief:<\/p>\n


\n”(STILL) MADE HERE encompasses new and enduring manufacturers and purveyors of the local. In a world that is seemingly ruled by globalization, mass production and ‘cheapest of the cheapest,’ a growing number of consumers are seeking out the local, and thereby the authentic, the storied, the eco-friendly and the obscure.”
\n<\/i><\/p><\/blockquote>\n

The report offers several reasons for the new emphasis on local production. The rising awareness of carbon use is leading many consumers to consider how far their goods and services have traveled (by diesel). The rising homogeneity of global culture is giving new power to place as a unique selling proposition…suits made in Milan, bikes made in Amsterdam, etc. (this dynamic tends to contradict the first, but consumers are fickle). And, finally, local purchasing is becoming a form of advocacy for many communities, who hope to retain local ownership and flavor by forgoing national chains.<\/p>\n

For arts and culture organizations — which are so often geographically based — this trend suggests yet another assessment of your organizational voice, your communications strategy, and your inclusion of place in all that you do. Could your symphony be from anywhere? Or are there aspects to your work that are rooted in your specific region? Would a performance by your local professional theater be different than a national tour? If so, say so. If not, why not?<\/p>\n

Arts organizations are creatures of place — of the artists, audiences, supporters, and contexts that surround them. This trend reminds us to remind our audience of that important point.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trendwatching.com has yet another useful trend to watch in their report on ”(Still) Made Here.” In brief: ”(STILL) MADE HERE encompasses new and enduring manufacturers and purveyors of the local. In a world that is seemingly ruled by globalization, mass production and ‘cheapest of the cheapest,’ a growing number of consumers are seeking out the […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=1052"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1052\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=1052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=1052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=1052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}