{"id":1050,"date":"2007-06-01T09:05:26","date_gmt":"2007-06-01T16:05:26","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2007\/06\/to_change_or_not_to_change\/"},"modified":"2007-06-01T09:05:26","modified_gmt":"2007-06-01T16:05:26","slug":"to_change_or_not_to_change","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/to_change_or_not_to_change.php","title":{"rendered":"To change, or not to change"},"content":{"rendered":"<p>Here&#8217;s a final question from my series on The Getty Center convening on leisure trends and cultural organizations: Does the knowledge of dramatic shifts in the lives of your community <i>require<\/i> you to change what you do? It sounds like an obvious and leading question &#8212; of <i>course<\/i> you do, duh. But I&#8217;m not sure it&#8217;s that simple.<\/p>\n<p>Several participants at the Getty Center session remarked on the change of tone in the conversation over the past decade. Not so long ago, a conversation among nonprofit and public cultural organizations would have been much more entrenched and less receptive to changing behavior &#8212; <i>Change the art? Respond to the market?  How <u>dare<\/u> you even mention it.<\/i><\/p>\n<p>But now, even the most entrenched cultural institutions are considering the idea of dramatic and structural change &#8212; in their management, outreach, and yes, even in their programming. It&#8217;s a refreshing and positive evolution, but as ever, the danger lies in oversimplifying the question.<\/p>\n<p>Should you change the content, context, and process of your cultural work in response to your community? I&#8217;d say it actually depends.  Artists and organizations that <i>claim<\/i> to be responsive and community-focused in their mission and marketing materials, and claim a portion of the public purse as a result, have essentially promised to be relevant, and therefore must change. But what about small, focused, innovative, expressive cultural organizations that <i>don&#8217;t<\/i> make such claims and don&#8217;t grab such money? Consider all the astounding works of expression that were completely disconnected from their audience when they were born.<\/p>\n<p>There is and will ever be a continual tension between staying true to your voice and being relevant and connected to your audience. I&#8217;m thrilled we all seem more ready to explore that tension, and our individual responses to it, but we&#8217;ll never make it go away.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a final question from my series on The Getty Center convening on leisure trends and cultural organizations: Does the knowledge of dramatic shifts in the lives of your community require you to change what you do? It sounds like an obvious and leading question &#8212; of course you do, duh. But I&#8217;m not sure [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1050","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=1050"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1050\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=1050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=1050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=1050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}