{"id":1049,"date":"2007-05-30T09:01:46","date_gmt":"2007-05-30T16:01:46","guid":{"rendered":"http:\/\/www.artsjournal.com\/artfulmanager\/wp\/2007\/05\/leisure_class_or_cheap_and_eas\/"},"modified":"2007-05-30T09:01:46","modified_gmt":"2007-05-30T16:01:46","slug":"leisure_class_or_cheap_and_eas","status":"publish","type":"post","link":"https:\/\/www.artsjournal.com\/artfulmanager\/main\/leisure_class_or_cheap_and_eas.php","title":{"rendered":"”Leisure Class” or ”Cheap and Easy”?"},"content":{"rendered":"

Given the uncertainty of the future of leisure time and disposable income for your audience, how do prepare your organization and your strategy? At the recent convening at The Getty Center<\/a> on leisure time and culture, the participants dived into that very problem through a scenario exercise prepared by our facilitator, Steven J. Tepper<\/a>.<\/p>\n

Scenario exercises are constructed around ”critical uncertainties” — the unpredictable dynamics that will have the most important impact on the issue at hand. For the Getty convening, ”time and money” provided the obvious matrix: will individuals have more or less leisure time in the future (on average), and will they have more or less discretionary income?<\/p>\n

\"LeisureFrom these two spectra, you can construct a matrix with four quadrants (more time, more money; more time, less money; and so on), and project how that possible future might look, and how you or your organization would behave in response.<\/p>\n

So, here are Steven Tepper’s descriptions of each of these possible futures. None of them will come true, exactly. But each offers an opportunity to ask ”what if?”. How would your<\/i> organization respond to remain relevant, connected, sustainable, and dynamic? Or, would you respond by holding your ground? (Thanks to Steven for granting permission for this public reprint.)<\/p>\n

<\/p>\n

The Leisure Class<\/b> (more time, more money)
\nThis is a world where people have the time and money to treat themselves to the very best that culture can provide. Luxury cruises, resorts, dude ranch holidays, and other ”full service” leisure experiences will be in high demand. People will want to fully immerse themselves and escape into ”leisure” paradises. <\/p>\n

JIT VIPs<\/b> (less time, more money)
\nThis is a world where people are willing to pay an extra premium for convenient access to culture. Everyone can be a VIP. They will pay extra to avoid standing in lines at the movies or at restaurants and will gladly pay for the ability to make last-minute decisions. Audiences will want to keep all of their options open as long as possible — ”just in time” leisure. This is also a world of ”drive-by” culture — as people will search out experiences that allow them to drop in or drive by without having to commit significant amounts of time.<\/p>\n

Cheap and Easy<\/b> (less time, less money)
\nThis is a world where people are looking for culture that will fit into their busy schedules, and will not cost them a lot of money. They will want culture on their phones, PDAs, televisions and computers. This will be culture that is heavily driven by advertising revenue and commercial sponsorship. And, ”leisure at scale” will dominate — with organizations trying to reduce costs by mass producing culture.<\/p>\n

19th Century All Over Again<\/b> (more time, less money)
\nThis is a world where people make and share their own culture. They have the time to invest in their own cultural pursuits but do not have the money to spend on ”professionally” produced and packaged art and culture. It is a world dominated by professional amateur artists. People engage with arts and culture locally, and the arts have a decidedly community feel about them. For those digitally savvy citizens, this is a world where you have the time to search the vast sea of cultural offerings, looking for ”free culture” or stealing culture that you can not get for free. This is also a world where ”mavens” rule — people who have the time and inclination to search out great (and inexpensive) cultural offerings and make recommendations to their friends and family.<\/p>\n

<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Given the uncertainty of the future of leisure time and disposable income for your audience, how do prepare your organization and your strategy? At the recent convening at The Getty Center on leisure time and culture, the participants dived into that very problem through a scenario exercise prepared by our facilitator, Steven J. Tepper. Scenario […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-main","7":"entry"},"_links":{"self":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/comments?post=1049"}],"version-history":[{"count":0,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/posts\/1049\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/media?parent=1049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/categories?post=1049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artsjournal.com\/artfulmanager\/wp-json\/wp\/v2\/tags?post=1049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}