ArtsJournal: Arts, Culture, Ideas

Seraphic Fire Seeks Director of Sales and Marketing

POSITION SUMMARY

This key position is responsible for driving ticket sales, increasing audience engagement, and enhancing brand visibility to support Seraphic Fire’s mission. Based in Miami, Seraphic Fire is a GRAMMY®-nominated professional vocal ensemble seeking a dynamic and strategic leader to serve as Director of Sales and Marketing. By overseeing innovative marketing strategies, box office operations, and audience development initiatives, the Director will play a vital role in shaping the organization’s future. They will also collaborate with the Executive Director and Development Manager to align marketing efforts with fundraising goals.

This position is based in-person at Seraphic Fire’s Miami, FL office but offers a hybrid work arrangement.

Reports to: Executive Director
Classification: Full-time, Exempt
Start date: February 2025
Salary: $60,000-$70,000

RESPONSIBILITIES

Sales and Marketing

  • Develop and execute an annual sales and marketing calendar with measurable revenue goals.
  • Lead initiatives to increase subscription, group, and single-ticket sales.
  • Monitor sales performance, analyze ROI, and refine strategies as needed.
  • Oversee digital marketing campaigns, including social media, email, and targeted advertising.
  • Collaborate with the Board Marketing Committee to align goals and strategies.

Public Relations and Communications

  • Collaborate with a PR Consultant to build relationships with local and national media for press coverage.
  • Confirm attendance and liaise with music critics for key events.
  • Oversee organizational communications via digital and print media, ensuring consistent branding.

Leadership and Collaboration

  • Provide active leadership across programs, ensuring alignment with organizational goals.
  • Supervise and guide Box Office Associates to deliver exceptional customer service and meet sales goals.
  • Partner with the Executive Director, Artistic Director, and Operations team to develop season schedules that align with geographic and revenue goals.
  • Serve as a strategic advisor to the Executive Director.

Event and Box Office Support

  • Manage on-site box office operations at over 50+ concerts/events annually, primarily in Florida.
  • Assist with day-of-event logistics, including Will Call, ticketing, and merchandise sales.
  • Coordinate artist and vendor needs for events.

Graphic Design and Vendor Relations

  • Maintain and steward Seraphic Fire’s brand by managing professional vendors for graphic design, photography, and videography.
  • Oversee the creation of marketing assets and print materials, ensuring timely production.

Database and Reporting

  • Serve as the organization’s expert on PatronManager CRM, managing ticketing, data quality, and reporting.
  • Generate and analyze sales and marketing reports to inform strategy.

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Business Administration, Arts Management, or a related field.
  • 3-5 years of experience in sales and marketing, preferably in the arts or music industry.
  • Strong digital marketing experience, including targeted campaigns and analytics.
  • Proficiency with CRM platforms, preferably PatronManager or Salesforce.
  • Excellent written and verbal communication skills.
  • Bilingual in English and Spanish is preferred but not required.
  • Self-starter with an entrepreneurial spirit and a proactive approach to problem-solving.
  • Proven experience working with vendors and managing external relationships.
  • Highly organized, detail-oriented, and self-motivated.
  • Collaborative mindset with the ability to thrive in a team environment.
  • Knowledge of the South Florida arts market is a plus.
  • Capacity to lift and carry objects weighing up to 50 lbs when needed.
  • Willingness to travel locally and work extended hours during concert seasons.
  • Other duties as assigned.

BENEFITS OF WORKING WITH SERAPHIC FIRE

  • Comprehensive healthcare coverage with 100% employer-paid premiums for the employee.
  • Generous paid time off, including vacation days, sick leave, and all federal holidays.
  • Complimentary tickets to Seraphic Fire’s extraordinary performances.
  • Networking opportunities in Miami’s vibrant arts scene.
  • Access to professional development opportunities in arts management.

APPLICATION INSTRUCTIONS

To be considered for this position, please email the following to jobs@seraphicfire.org:

  • A detailed resume highlighting relevant professional experience.
  • A one-page cover letter demonstrating your qualifications, including specific examples of marketing, sales, or event management experience.
  • Optional: Relevant portfolio samples (e.g., campaigns, reports, materials).

Incomplete applications will not be considered.

Deadline: Applications will be reviewed until a candidate is selected.

Seraphic Fire is an equal-opportunity employer and maintains a high standard for compliance with all employment laws, rules, and regulations.

Seraphic Fire seeks, celebrates, and nurtures diversity among its employees and volunteers.

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