Join Advisory Board for the Arts June 21-23 for the first-ever international cross-arts summit, to learn new approaches, with tangible steps to take during this period of limited audiences, to maximize and sustain audience return post-reopening.
Getting it Right: Out-of-Industry Lessons on Maximizing and Sustaining Audience Return
Getting it Right is a virtual summit organized by global arts advisory firm Advisory Board for the Arts (ABA) to help arts CEOs, heads of marketing, board members, and other arts professionals of all genres take the most important steps to support audience return post-pandemic.
The Advisory Board for the Arts has conducted thousands of interviews and surveys to understand the motivations behind audience participation in the arts — and filter that into insights you can use to draw audiences back to the live experience.
We’ve learned from past downturns and crises that regardless of country and genre, audiences and visitors typically don’t return at the same levels as before, and certainly not as much as audiences even tell us they will. Even once return is safe and doors are reopened, we can expect that — after an initial post-reopening burst of audience energy — arts organizations will face significant limitations to audience return and loyalty.
What are the critical actions to take now to avoid audience drop-off after reopening?
Join us for the first-ever international cross-arts conference, to learn new approaches, with tangible steps to take during this period of limited audiences, to maximize and sustain audience return post-reopening.
For more information, visit: https://www.advisoryboardarts.com/gettingitright
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