Eric Nuzum: “The average number of unduplicated shows aired over Saturdays and Sundays is 25. Do all those programs help build audience? Station listeners — including even core listeners who love your station and are its heaviest users — usually listen for a total of one or two hours every weekend. By scheduling so many programs, most stations are offering a multiple of 10 times the amount of programming that most listeners will ever hear. If this programming so drastically overshoots that audience’s ability to consume it, why is it in your schedule?” – Current

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