Altruism Is Cool. But… IDEAS Posted: October 15, 2020 1:01 pm The effective altruism movement, which aims to help others as much as possible as effectively as possible, has a certain undeniable logic. So why hasn’t it caught on? A key reason is that it clashes with basic human morality. – Psyche Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to email a link to a friend (Opens in new window)